BUILD: The Dev Conference for AI & Apps (Nov. 4-6)

Hear the latest product announcements and push the limits of what can be built in the AI Data Cloud.

How Publica Improves CTV Monetization Through the Snowflake Data Cloud

Publica’s ad-serving technology enables publishers to deliver targeted ads to Connected TV (CTV) environments and increase their yield from online video advertising. Through a real-time bidding system, the company helps customers fetch the highest possible price for each impression while helping to ensure the content of video ads meets business rules. Publica delivers over 2 billion ads to CTV devices every month.