INDUSTRY SOLUTIONS
AI Data Cloudfor Retail
Simplify data architectures and unleash the power of data and AI/ML to deliver personalized shopping experiences, optimize pricing strategies, improve supply chain operations and monetize data.
Adapt to a Shifting Consumer and Technology Landscape
Our mission is to break down data silos, ensure governance and security, and enable collaboration across retailers, manufacturers and the essential technologies that support them.
Simplify data architectures and tap into an open, interoperable ecosystem that helps organizations unlock value from fragmented data and deploy AI/ML across their business to augment shopper experiences, improve operational efficiencies and maximize new revenue streams like data monetization.
Solve Business-Critical Use Cases With the AI Data Cloud for Retail
Increase Personalization
Enhance customer 360 views by easily accessing all of your first-, second- and third-party data from a single data platform. Then apply AI/ML models to determine the next best action and product recommendations, helping increase basket size, customer loyalty and lifetime value.
Improve Supply Chain Operations
Enable retailers, manufacturers and distribution partners with a single source for all operational data so they can collaborate on reducing inefficiencies and optimizing stock levels.
Make joint decisions on logistics and assortment through shared insights on customer trends and supply levels.
Optimize Pricing and Promotion Strategies
Easily access all relevant customer, business and third-party data in a single platform—regardless of source or format—to inform real-time pricing decisions.
Optimize and adjust pricing, promotion and markdown strategies at scale by combining sales, marketing and inventory data.
RETAIL SUB-VERTICALS
Use Case Spotlight
Retailers
Consumer Product Goods
Retail Data and Technology Providers
eCommerce, DTC and Marketplace
Consumer Goods
Improve personalized marketing
Bring together unstructured, semi-structured and structured data to enhance customer 360 views, helping marketing deliver better customer experiences and ROI.
Optimize pricing decisions
Build, train and deploy AI/ML models to guide decision-making about personalized service offers, promotional campaigns and other revenue-generating programs.
Inform inventory planning
Bring together customer insights, supply chain data, inventory information and more to make more accurate forecasts and better planning decisions.
Maximize retail media
Securely monetize your rich first-party customer data, turning it into a valuable revenue stream.
Enhance store planning
Provide store owners with real-time reporting to optimize staffing and operations, personalize touchpoints with customers and improve customer loyalty.
Improve supply chain visibility
Collaborate with retailer partners, suppliers and fulfillment providers with real-time visibility into supply chain and logistic network.
Boost revenue growth
Make more informed decisions while category planning with a unified data model that’s standardized across internal and external data from POS, planning systems, third-party providers and more.
Grow marketing ROI
Help marketers understand cross-channel marketing performance and optimize marketing spend allocations.
Monetize data
Productize, market and sell your data assets via Snowflake Marketplace—without the costs associated with managing infrastructure and replicating data.
Share data securely
Easily and securely share data and proprietary models with customers and partners on a timely basis to adjust merchandising, marketing and fulfillment decisions.
Build, deploy and monetize apps
Differentiate your products by delivering directly within your customers’ data environments via Marketplace, enabling faster time to value without compromising data security and privacy.
Improve marketing effectiveness
Combine first- and third-party data to gather real-time insights on marketing performance, and adjust budget allocation to maximize profit.
Delight customers with personalization
Unlock insights from first-party data and enrich profiles with data from Marketplace to personalize customer engagements across channels—all while maintaining data security and governance.
Optimize inventory planning
Gain near real-time supply chain visibility to better forecast demand, increase fulfillment and production rates, and reduce costs and inventory waste.
Enhance customer experiences
Leverage product telemetry data to better understand customer experiences, design superior products and deliver exceptional value.
OUR CUSTOMERS
Leading Retailers and Consumer Goods Brands Choose Snowflake
"We wanted to modernize and transform our data analytics environment and drive a more data-driven culture at Petco. That’s why we landed on Snowflake."
KIRAN KANETKAR
Senior Director of Data and Analytics, Petco
$3M
Hardware costs avoided by migrating to the cloud
20%
Productivity increase for data science teams
Partner Solutions Bring It All Together
Snowflake has a robust ecosystem of partners that provide retail solutions to enable key use cases.
Snowflake Marketplace
See the latest listings from essential industry data providers like GS1, Circana, LiveRamp and more.
Snowflake Partners
Leading solution and technology providers partner with Snowflake to deliver industry-specific use cases.
Snowflake Community
See how leading data practitioners are building the future of the retail industry on Snowflake.
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.