HERE’S YOUR MINI-GUIDE TO SNOWFLAKE’S NEW BRAND
This mini-guide is chock-full of downloadable resources to help execute on a range of Snowflake projects.
CLEAR SPACE
MINIMUM SIZE
SNOWFLAKE BUG
The bug is included in the packaged logos.
ICON / BUG USAGE
The Snowflake bug must always
be used with the registration mark.
When the bug is used enlarged, the ® can be decreased to be one third the size of an arrow leg, and placed at the center point of the 2 and 3 o’clock arrows’ intersection
CLEAR SPACE
MINIMUM SIZE
HEADLINE & TEXT
TEXTA
TEXTA
TEXTA
TEXTA
TEXTA
SUBHEAD & ALTERNATE TEXT
Lato
Lato
Lato
Lato
Lato
TEXT & BODY
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
ALTERNATE TEXT & BODY
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
PRIMARY COLORS
SNOWFLAKE BLUE
Core Brand Blue
- HEX
- RGB
- CMYK
- PMS
- #29B5E8
- 41/181/232
- 67/8/0/0
- 298C
MID BLUE
Contrasting Blue
- HEX
- RGB
- CMYK
- PMS
- #11567F
- 17/86/127
- 95/66/29/11
- 7700C
MIDNIGHT
For Serious Business
- HEX
- RGB
- CMYK
- PMS
- #000000
- 0/0/0
- 75/68/67/90
- BLACK 6 C
SECONDARY COLORS
STAR BLUE
Accent Blue
- HEX
- RGB
- CMYK
- PMS
- #71D3DC
- 113/221/110
- 50/0/16/0
- 3105C
VALENCIA ORANGE
Accent Orange
- HEX
- RGB
- CMYK
- PMS
- #FF9F36
- 255/159/54
- 0/44/87/0
- 1375C
PURPLE MOON
Accent Purple
- HEX
- RGB
- CMYK
- PMS
- #7D44CF
- 125/68/207
- 65/78/0/0
- 266C
FIRST LIGHT
Accent Rose
- HEX
- RGB
- CMYK
- PMS
- #D45B90
- 212/91/144
- 14/78/14/0
- 674C
WINDY CITY
Neutral
- HEX
- RGB
- CMYK
- PMS
- #8A999E
- 138/153/158
- 49/33/33/1
- 443C
TERTIARY COLORS
ICEBERG
Serious Blue
- HEX
- RGB
- CMYK
- PMS
- #003545
- 0/53/69
- 97/67/51/47
- 3025C
RUBY SKY
Serious Mauve
- HEX
- RGB
- CMYK
- PMS
- #3C0045
- 60/0/69
- 77/100/33/48
- 261C
VIOLET DAWN
Serious Purple
- HEX
- RGB
- CMYK
- PMS
- #1C0045
- 28/0/69
- 75/68/67/90
- 273C
WINTER
Serious Neutral
- HEX
- RGB
- CMYK
- PMS
- #24323D
- 36/50/61
- 83/68/54/53
- 7545C
FLAT BUTTONS - DESKTOP & MOBILE
TRY SNOWFLAKE
SPECS
- HEIGHT: 34PX
- MAX WIDTH: 195PX
- PADDING (L/R): 27PX
- PADDING (T/B): 12 PX
- CORNER RADIUS: 80PX
- FONT-STYLE: TEXTA HEAVY,(BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - DESKTOP & MOBILE
FLAT BUTTONS - SOCIAL MEDIA
TRY SNOWFLAKE
SPECS
- HEIGHT: 28PX
- MAX WIDTH: 195PX
- PADDING (L/R): 22PX
- PADDING (T/B): 11 PX
- CORNER RADIUS: 64PX
- FONT-STYLE: TEXTA HEAVY, (BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - SOCIAL MEDIA
PARTNER AND THIRD-PARTY SNOWFLAKE LOGO USAGE
The logos of partners, co-partners and third-party should always be center-aligned, spaced equally and optically at the same size. Use the diagrams here to guide their placement.
CO-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
CO-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
BRANDED EXAMPLES
Examples of how the brand comes together
BRAND APPLICATION
