HERE’S YOUR MINI-GUIDE TO SNOWFLAKE’S NEW BRAND
This mini-guide is chock-full of downloadable resources to help execute on a range of Snowflake projects.
The Snowflake Blue Logo
Use the Snowflake Blue logo on white or dotted backgrounds.
The White Logo
Use the white logo on full-bleed Snowflake Blue, on color-overlay images, and on non-white specialty and promotional items.
CLEAR SPACE
The logo requires a minimum clear space on all sides that is equal to the x-height of the logotype.
MINIMUM SIZE
To make sure the logo is always clear and legible, there is a minimum size requirement. The minimum size is based on the height of the logo bug.
SNOWFLAKE BUG
The bug is included in the packaged logos.
The Snowflake bug must always
be used with the registration mark.
When the bug is used enlarged, the ® can be decreased to be one third the size of an arrow leg, and placed at the center point of the 2 and 3 o’clock arrows’ intersection
CLEAR SPACE
MINIMUM SIZE
HEADLINE & TEXT
TEXTA
TEXTA
TEXTA
TEXTA
TEXTA
SUBHEAD & ALTERNATE TEXT
Lato
Lato
Lato
Lato
Lato
TEXT & BODY
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ALTERNATE TEXT & BODY
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PRIMARY COLORS
SNOWFLAKE BLUE
Core Brand Blue
- HEX
- RGB
- CMYK
- PMS
- #29B5E8
- 41/181/232
- 67/8/0/0
- 298C
MID BLUE
Contrasting Blue
- HEX
- RGB
- CMYK
- PMS
- #11567F
- 17/86/127
- 95/66/29/11
- 7700C
MIDNIGHT
For Serious Business
- HEX
- RGB
- CMYK
- PMS
- #000000
- 0/0/0
- 75/68/67/90
- BLACK 6 C
SECONDARY COLORS
STAR BLUE
Accent Blue
- HEX
- RGB
- CMYK
- PMS
- #71D3DC
- 113/221/110
- 50/0/16/0
- 3105C
VALENCIA ORANGE
Accent Orange
- HEX
- RGB
- CMYK
- PMS
- #FF9F36
- 255/159/54
- 0/44/87/0
- 1375C
PURPLE MOON
Accent Purple
- HEX
- RGB
- CMYK
- PMS
- #7D44CF
- 125/68/207
- 65/78/0/0
- 266C
FIRST LIGHT
Accent Rose
- HEX
- RGB
- CMYK
- PMS
- #D45B90
- 212/91/144
- 14/78/14/0
- 674C
WINDY CITY
Neutral
- HEX
- RGB
- CMYK
- PMS
- #8A999E
- 138/153/158
- 49/33/33/1
- 443C
TERTIARY COLORS
ICEBERG
Serious Blue
- HEX
- RGB
- CMYK
- PMS
- #003545
- 0/53/69
- 97/67/51/47
- 3025C
RUBY SKY
Serious Mauve
- HEX
- RGB
- CMYK
- PMS
- #3C0045
- 60/0/69
- 77/100/33/48
- 261C
VIOLET DAWN
Serious Purple
- HEX
- RGB
- CMYK
- PMS
- #1C0045
- 28/0/69
- 75/68/67/90
- 273C
WINTER
Serious Neutral
- HEX
- RGB
- CMYK
- PMS
- #24323D
- 36/50/61
- 83/68/54/53
- 7545C
FLAT BUTTONS - DESKTOP & MOBILE
TRY SNOWFLAKE
SPECS
- HEIGHT: 34PX
- MAX WIDTH: 195PX
- PADDING (L/R): 27PX
- PADDING (T/B): 12 PX
- CORNER RADIUS: 80PX
- FONT-STYLE: TEXTA HEAVY,(BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - DESKTOP & MOBILE
FLAT BUTTONS - SOCIAL MEDIA
TRY SNOWFLAKE
SPECS
- HEIGHT: 28PX
- MAX WIDTH: 195PX
- PADDING (L/R): 22PX
- PADDING (T/B): 11 PX
- CORNER RADIUS: 64PX
- FONT-STYLE: TEXTA HEAVY, (BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - SOCIAL MEDIA
PARTNER AND THIRD-PARTY SNOWFLAKE LOGO USAGE
The logos of partners, co-partners and third-party should always be center-aligned, spaced equally and optically at the same size. Use the diagrams here to guide their placement.
CO-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
CO-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
BRANDED EXAMPLES
Examples of how the brand comes together
BRAND APPLICATION
