HERE’S YOUR MINI-GUIDE TO SNOWFLAKE’S BRAND
This mini-guide is chock-full of downloadable resources to help execute on a range of Snowflake projects.
For branding and best practices for Powered by Snowflake applications, please click here.
The Snowflake Blue Logo
Use the Snowflake Blue logo on white or dotted backgrounds.
The White Logo
Use the white logo on full-bleed Snowflake Blue, on color-overlay images, and on non-white specialty and promotional items.
CLEAR SPACE
The logo requires a minimum clear space on all sides that is equal to the x-height of the logotype.
MINIMUM SIZE
To make sure the logo is always clear and legible, there is a minimum size requirement. The minimum size is based on the height of the logo bug.
SNOWFLAKE BUG
The bug is included in the packaged logos.
The Snowflake bug must always
be used with the registration mark.
When the bug is used enlarged, the ® can be decreased to be one third the size of an arrow leg, and placed at the center point of the 2 and 3 o’clock arrows’ intersection
CLEAR SPACE
MINIMUM SIZE
HEADLINE & TEXT
TEXTA
TEXTA
TEXTA
TEXTA
TEXTA
SUBHEAD & ALTERNATE TEXT
Lato
Lato
Lato
Lato
Lato
TEXT & BODY
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ALTERNATE TEXT & BODY
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
PRIMARY COLORS
SNOWFLAKE BLUE
Core Brand Blue
- HEX
- RGB
- CMYK
- PMS
- #29B5E8
- 41/181/232
- 67/8/0/0
- 298 C
MID BLUE
Contrasting Blue
- HEX
- RGB
- CMYK
- PMS
- #11567F
- 17/86/127
- 95/66/29/11
- 7700 C
MIDNIGHT
For Serious Business
- HEX
- RGB
- CMYK
- PMS
- #000000
- 0/0/0
- 75/68/67/90
- BLACK 6 C
SECONDARY COLORS
STAR BLUE
Accent Blue
- HEX
- RGB
- CMYK
- PMS
- #71D3DC
- 113/221/220
- 50/0/16/0
- 3105 C
VALENCIA ORANGE
Accent Orange
- HEX
- RGB
- CMYK
- PMS
- #FF9F36
- 255/159/54
- 0/44/87/0
- 1375 C
PURPLE MOON
Accent Purple
- HEX
- RGB
- CMYK
- PMS
- #7D44CF
- 125/68/207
- 65/78/0/0
- 266 C
FIRST LIGHT
Accent Rose
- HEX
- RGB
- CMYK
- PMS
- #D45B90
- 212/91/144
- 14/78/14/0
- 674 C
WINDY CITY
Neutral
- HEX
- RGB
- CMYK
- PMS
- #8A999E
- 138/153/158
- 49/33/33/1
- 443 C
TERTIARY COLORS
ICEBERG
Serious Blue
- HEX
- RGB
- CMYK
- PMS
- #003545
- 0/53/69
- 97/67/51/47
- 3025 C
RUBY SKY
Serious Mauve
- HEX
- RGB
- CMYK
- PMS
- #3C0045
- 60/0/69
- 77/100/33/48
- 261 C
VIOLET DAWN
Serious Purple
- HEX
- RGB
- CMYK
- PMS
- #1C0045
- 28/0/69
- 96/100/29/50
- 273 C
WINTER
Serious Neutral
- HEX
- RGB
- CMYK
- PMS
- #24323D
- 36/50/61
- 83/68/54/53
- 7545 C
FLAT BUTTONS - DESKTOP & MOBILE
TRY SNOWFLAKE
SPECS
- HEIGHT: 34PX
- MAX WIDTH: 195PX
- PADDING (L/R): 27PX
- PADDING (T/B): 12 PX
- CORNER RADIUS: 80PX
- FONT-STYLE: TEXTA HEAVY,(BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - DESKTOP & MOBILE
FLAT BUTTONS - SOCIAL MEDIA
TRY SNOWFLAKE
SPECS
- HEIGHT: 28PX
- MAX WIDTH: 195PX
- PADDING (L/R): 22PX
- PADDING (T/B): 11 PX
- CORNER RADIUS: 64PX
- FONT-STYLE: TEXTA HEAVY, (BLACK WHEN ON WHITE)
- ALL CAPS
- MAX CHARACTER COUNT: 13
OUTLINED BUTTONS - SOCIAL MEDIA
BRANDED EXAMPLES
Examples of how the brand comes together
BRAND APPLICATION
PARTNER AND THIRD-PARTY SNOWFLAKE LOGO USAGE
The logos of partners, co-partners and third-party should always be center-aligned, spaced equally and optically at the same size. Use the diagrams here to guide their placement.
CO-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP HORIZONTAL EXAMPLE AND SPECIFICATIONS
CO-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
MUTLI-PARTNERSHIP VERTICAL EXAMPLE AND SPECIFICATIONS
POWERED BY
SNOWFLAKE
BEST PRACTICES FOR JOINT MESSAGING & BRAND
Show that your application or integration is Powered by Snowflake by using the logo and messaging in your partner activations.
POWERED BY SNOWFLAKE BLUE LOGO
Best to use the blue logo on white backgrounds.
POWERED BY SNOWFLAKE WHITE LOGO
Best to use the white logo on dark backgrounds.
CO-BRANDING LOGO LOCKUP FOR HORIZONTAL LOGO
CO-BRANDING LOGO LOCKUP FOR SQUARE LOGO
