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Media

Data Cloud

Power the future of privacy-enhanced advertising and superior customer experiences.

Overview Video:

POWER THE FUTURE OF PRIVACY-ENHANCED ADVERTISING AND SUPERIOR CUSTOMER EXPERIENCES

With the Media Data Cloud, media, entertainment, and advertising businesses are democratizing access to data, enabling compliance with strict regulatory requirements, and powering business solutions such as driving advertising revenue growth, improving subscriber acquisition and retention, and launching differentiated AdTech solutions.

Media Data Cloud

Partners

Identity

Activation & Measurement

Technology & Cloud

Consulting

Snowflake Marketplace

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Hear from

Our Customers

“

We use the Snowflake Data Cloud for our artists, to help understand their fans and consumer trends ... but it also helps to inform us of where to invest in new artists and new content types.

”

Ralph Munsen

CIO

Snowflake enabled us to connect all our data (from transactional, structured information to data from connected cars), resolve identity, and create rich, 360-degree views. This resulted in our ability to exceed client expectations, deliver differentiated attribution metrics, and drive revenue growth.

Dan McKinney

VP Data and Analytics, Audacy

With Unified ID 2.0 and Snowflake's Data Cloud, our customers will be able to more efficiently bring data together from across platforms and engage in more-effective audience targeting and measurement, redefining how the industry leverages data insights.”

Bill Michaels

General Manager of Product, theTradeDesk

Using Snowflake’s technology, we can give our clients secure access to data through clean rooms and data sharing, and that will allow them to control their media in brand new ways.

Simon Lloyd

Head of Engineering at GroupM

Customers

Media Data Cloud

Use Cases

MEDIA & ENTERTAINMENT

Acquire & Retain Subscribers

Use data from each customer touchpoint to create 360-degree views and deliver greater personalization.

Data Clean Rooms

Evolve beyond third-party cookies to resolve identity, power campaigns, and measure attribution with Snowflake’s Global Data Clean Room capabilities.

Churn Prevention

Learn how Hulu detects and prevents churn using rich engagement analytics.

ADTECH & AGENCIES

Differentiated Ad Products

Leading businesses across the AdTech ecosystem, such as Simon Data, are building solutions on top of Snowflake.

Agency Data Collaboration

See how Choreograph leverages the Media Data Cloud for secure data sharing across WPP’s vast enterprise.

Powered by Snowflake Program

Learn how leading companies are building their apps in the Data Cloud.  

Sports & Gaming

The Data Cloud for Sports

The sports ecosystem is built on the Media Data Cloud. 

 

Improve Fan Experience

See how the Orlando Magic use the Media Data Cloud to enhance fan experience in and out of the arena.

Real-time Game Analytics

Learn how Big Fish Games leverages the Data Cloud to better understand player engagement.

Learn About the

Media Data Cloud

WAYS TO

get started

Start Your 30-Day

Free Trial

Try Snowflake free for 30 days and experience the Data Cloud that helps eliminate the complexity, cost, and constraints inherent with other solutions. Available on all three major clouds, Snowflake supports a wide range of workloads, such as data warehousing, data lakes, AI and machine learning.

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