INDUSTRY SOLUTIONS
Media Data Cloud
Simplify data architectures and deploy AI to power the future of privacy-enhanced advertising and superior customer services.
Build the Open, Interoperable Ecosystem of the Future
Our mission is to break down data silos, overcome complexity and enable secure data collaboration between publishers, advertisers and the essential technologies that support them.
Simplify data architectures and tap into an open, interoperable ecosystem that personalizes individual customer experiences—all while maintaining the highest standards of data governance and privacy.
Leading Media Brands Choose Snowflake to Mobilize their Data
Solve Business-Critical Use Cases with the Media Data Cloud
Privacy-First Collaboration With Data Clean Rooms
Enable data interoperability with partners and customers while maintaining data security and governance.
Enhanced Audience Analytics for Higher Engagement and Lifetime Value
Create personalized experiences—from in-platform streaming recommendations to tailored ads—by maximizing first-party data and insights from the broader ecosystem.
Connect With the Media and Advertising Ecosystem on the Data Cloud
Deliver your data and apps directly to your customers via Snowflake Marketplace, enabling exceptional customer experiences and effective ads—without compromising data security and privacy.
The Future of Media Relies on AI and ML
Create next-generation content and audience segmentation with the latest in data science and generative AI—all without moving data out of your Snowflake environment.
MEDIA SUB-VERTICALS
Use Case Spotlight
Media and Publishers
AdTech and MarTech
Agencies
Sports & Entertainment
Accelerate advertising revenue
Maximize revenue by connecting your ecosystem of owned channels, adtech and martech providers, and advertisers on Snowflake.
Boost audience engagement and lifetime value
Build a complete view of your audiences by using audience touchpoints from cross-channel engagements—from in-app streaming to linear to web.
Optimize the media supply chain
Break down silos and create a single source of truth for valuable content metadata across every stage—whether ideation, device-based playout or archive.
Build customer-facing applications
From identity resolution to activation, you can build, deploy and monetize your solution in the Data Cloud. Join industry leaders like LiveRamp, who are powered by Snowflake.
Monetize data sets
Offer data sets directly to Snowflake customers through the Snowflake Marketplace, which makes data available directly in Snowflake without costly integrations or pipelines.
Identity and enrichment
Resolve identities between data sets and enrich profiles natively in Snowflake, without moving or copying data.
Audience segmentation and planning
Intelligently segment your audience with advanced analytics and data science. Understand demand for these audiences across inventory sources for holistic campaign planning.
Activation
Activate directly from your Snowflake instance to leading publishers and inventory sources, without data movement or extract, transform and load pipelines.
Measurement and optimization
Understand holistic audience and campaign performance by connecting siloed data sets, and optimize budget to the most effective tactics, channels and segments.
Data Cloud for Sports
See how the Data Cloud for Sports can improve fan engagement and athlete performance
Gaming
Use unstructured data analytics and telemetry to build complete views of players and maximize their engagement.
Entertainment
Power the latest in advanced analytics for music, live events, social media and audio.
OUR CUSTOMERS
Media & Entertainment Leaders Build on Snowflake
“We use the Snowflake Data Cloud to provide the best experience for our artists, for them to understand their fans … but it also helps to inform us of where we’re going to invest in new artists and new content types.”
RALPH MUNSEN
CIO, Warner Music Group
1K+
Audiences syndicated with Snowflake and partner
Billions
Of rows of interaction data ingested into Snowflake
The Media EcosystemIs Built on Snowflake
Snowflake has a robust ecosystem of partners that provide media solutions to enable key use cases.
Snowflake Marketplace
See the latest listings from essential industry data and app providers like LiveRamp, Acxiom, The Trade Desk and more.
Snowflake Partners
Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.
Snowflake Community
See how leading data practitioners are building the future of the advertising, media and entertainment business on Snowflake.
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.