Snowflake Data Cloud Summit 2024

Discover the latest in AI, streaming, application development and more.

DEPARTMENT SOLUTIONS

AI Data Cloud for Marketing

Simplify complex martech architectures, deliver superior customer experiences and maximize marketing and advertising ROI.

Deliver Holistic Insights—Faster

Integrate all customer data and marketing data—in any format—from internal and external sources, across channels and in near real time.

Preserve Privacy While Collaborating

Access thousands of data products from Snowflake Marketplace without moving or copying data. Mask and collaborate on sensitive data—without exposing it—via Global Data Clean Rooms.

Enjoy Ease of Use

Harness a fully managed, multi-cloud platform to minimize overhead, accelerate time to market and deliver differentiated customer experiences.

THE AI DATA CLOUD FOR MARKETING PARTNER ECOSYSTEM

Maximize a robust catalog of best-in-breed marketing and advertising AI Data Cloud applications from leading partners, founded on a persistent and unified data layer. Execute your full marketing lifecycle — from intelligent planning and activation, to granular measurement and attribution — all on a single highly governed, easy-to-use platform.

Data Collection

Identity & Onboarding

Analytics

Customer Data Platforms

Customer Engagement Platforms

ML & AI

Adverity logo
Funnel logo
Airbyte
Matillion logo
Fivetran logo
Rivery logo
Acxiom
Experian
Neustar
Aidentified
LiveRamp
Optimizely
Bond Brand Loyalty
Merkle
affinity solutions
mixpanel
snowplow
sigma logo
Amplitude
piano
tableau
thoughtspot
Atrium
Das42 logo
heap
amperity
growthloop
simon data
actionIQ
hightouch
Twilio Segment logo
census
rudderstack
zeta global
braze
Iterable Image
Message Gears
Alteryx logo
Hex Technologies logo
Blue.cloud logo
Dataiku
Peak logo
Datarobot logo
Relational AI logo

Snowflake Data Clean Rooms

Easily build and use Snowflake Data Clean Rooms to unlock privacy-enhanced collaboration on your most sensitive data and realize audience overlap, reach and frequency, last touch attribution and more.
LEADING BRANDS AND AGENCIES POWER THEIR MARKETING ON THE SNOWFLAKE AI DATA CLOUD
Canva logo
Slack logo
Pepsico
Warner MG
Indeed logo

SOLVE BUSINESS-CRITICAL USE CASES WITHthe AI Data Cloud for Marketing

Customer 360

Unify all your customer data with the rest of your enterprise data, preserve customer privacy,  resolve identities natively, and enrich profiles to build a robust data-driven marketing foundation.

Customer Service 360 for Marketing

Campaign Intelligence

Prove the business value of your marketing campaigns by breaking down data silos and unifying your advertising and marketing data from virtually any source in a single, governed and scalable platform.

Modernizing Customer Data Platforms (CDPs)

Modernize your customer data platform (CDP) architecture with Snowflake, and empower marketers to operate from a single source of truth. Leverage leading activation platforms to deliver the most personal, impactful experiences for customers faster.

Customer 360 diagram

ML-Driven Pipeline Forecasting

Break down silos and use AI and machine learning for accurate, actionable, real-time B2B sales pipeline forecasts in GTM planning.

Marketing pipeline diagram
THE SNOWFLAKE PLATFORM

Build Your Cross-Cloud Future

The essential data infrastructure to break down silos and enable the collaboration and connectivity needed for data-driven marketing.
OUR CUSTOMERS

Data-Driven Marketing Leaders

Leading marketers across industries choose Snowflake to unify their customer, marketing and enterprise data.

"Thanks to Snowflake and Hightouch, I no longer have to wake up on Saturdays and Sundays to upload manual CSV files. With this stack, we can trust that the same data that lives in our internal reports is the same data that is getting passed to our ads platforms."

52%

Surge in return on ad spend

37%

Increase in new users

Group of people talking about data around a computer
Allergan logo
Block
Intelycare
Strava
Vice Media logo

The Marketing Ecosystem Is Built on Snowflake

Work with leading marketing platforms and applications across analytics, identity, enrichment, activation, measurement and much more.

Logos of media & entertainment data providers on Snowflake Marketplace

Snowflake Marketplace

Leverage leading data and marketing applications listings for consumer and enterprise marketing with no data movement or copies.

Snowflake Partner Network logo

Snowflake Partners

Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

Snowflake Community logo

Snowflake Community

Ask questions, get started with technical resources, level up with training and certifications, and connect with other Snowflake users.

WEBINAR SERIES

Snowflake on Snowflake: Marketing

The Snowflake marketing intelligence team shares their top use cases and tips for leveraging the AI Data Cloud for data-driven marketing.

Start your 30-DayFree Trial

Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.