Modernize your Customer Data Platform with the Snowflake AI Data Cloud

Simplify the complex and unleash the power of your customer and marketing data with Snowflake.

Deliver timely and personalized campaigns

Access your customer and business data securely and in near real time from a single source of truth: the AI Data Cloud. 

Inspire customer trust with built-in governance and privacy

Work a fully managed, governed, multi-cloud platform to minimize overhead, mask sensitive data and preserve the privacy of your customer‘s data.

Create granular segments and activate across any channel with leading CDPs integrated

Segment using specific behavioral and demographic data, and deliver tailored customer engagement across all channels by working with leading CDP partners in the architecture that suits you best.

SOLUTIONARCHITECTURE

Packaged CDP

Composable CDP

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Compostable CDP on Snowflake Reference Architecture
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For the first time, we were able to understand the customer’s full interaction with the brand at scale and focus on the highest value customer actions.

Armen Rostamian
Vice President of Marketing Intelligence & Analytics, BODi
EBOOK

The Modern Customer Data Platform: Why You Need One Now and What You Need to Know

The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints involved in the complex buyer’s journey. Ultimately, what’s at stake goes well beyond optimizing ad spend or creating personalized campaigns.

MoreTo Explore

Snowflake has a robust ecosystem of partners that provide media solutions to enable key use cases.

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Snowflake Marketplace

See the latest listings from essential industry data and app providers like LiveRamp, Acxiom, The Trade Desk and more.

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Snowflake Partners

Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

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Snowflake Community

See how leading data practitioners are building the future of the advertising, media and entertainment business on Snowflake.

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