Marketing Data Foundation Starter Guide
This quickstart shows how marketers can build a Snowflake Native App, unifying marketing and customer data for a robust, privacy-preserving strategy that boosts ROI.
SNOWFLAKE USE CASE
Campaign Intelligence
Collect, model and visualize data from your marketing data sources to obtain a single view of your campaign performance. Surface critical insights from your reporting, enhance targeting and optimize media mixes.
Connect and unify your marketing data
Use first- and third-party native connectors available in Snowflake Marketplace to unify your marketing data into a single, AI-ready and scalable data platform.
Enhance marketing performance with native gen AI and machine learning
Simplify complex campaign reporting and maximize intelligence of your marketing data with Snowflake Cortex AI’s fully managed LLMs and machine learning.
Build a foundation to optimize marketing measurement
Precisely monitor ad spend, conversions and return on ad spend across all channels. Connect marketing, advertising, sales, finance and customer data for a holistic view, unlocking advanced measurement like marketing mix modeling.
In the past, our analytics product was breaking even. Now, with Snowflake, we’re not only profitable, but we’re passing that savings on to our clients as well.”
Collin Page
Data Engineering Manager, BVK
More to Explore
Snowflake Solutions
See how Snowflake can support the campaign intelligence use case with the Solution Center.
Snowflake Marketplace
Leverage leading data and marketing applications listings for consumer and enterprise marketing, without moving or copying data.
Snowflake Partner
Build the future of your marketing analytics and measurement use cases by connecting essential systems integrators, technology providers and marketing applications directly in your Snowflake account.
Solutions Partners
Start your 30-DayFree Trial
Try Snowflake free for 30 days and experience the AI Data Cloud that helps eliminate the complexity, cost and constraints inherent with other solutions.