Drive impact across your organization with data and agentic intelligence.

SNOWFLAKE USE CASE

Campaign Intelligence

Collect, model and visualize data from your marketing data sources to obtain a single view of your campaign performance. Surface critical insights from your reporting, enhance targeting and optimize media mixes.

Connect and unify your marketing data

Use first- and third-party native connectors available in Snowflake Marketplace to unify your marketing data into a single, AI-ready and scalable data platform.

Enhance marketing performance with native gen AI and machine learning

Simplify complex campaign reporting and maximize intelligence of your marketing data with Snowflake Cortex AI’s fully managed LLMs and machine learning.

Build a foundation to optimize marketing measurement

Precisely monitor ad spend, conversions and return on ad spend across all channels. Connect marketing, advertising, sales, finance and customer data for a holistic view, unlocking advanced measurement like marketing mix modeling.

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Marketing Data Foundation Starter Guide

This quickstart shows how marketers can build a Snowflake Native App, unifying marketing and customer data for a robust, privacy-preserving strategy that boosts ROI.

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Improve Your Marketing Campaigns With Real-Time Analytics From Piano and Campaign Insights From Adverity

See how Snowflake, Adverity and Piano can help boost marketing analytics, maximizing ROI and delivering robust customer experiences.

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Marketing Activation And Intelligence Through A Composable Customer Data Platform

See how data teams from leading enterprises are equipping their business teams with powerful self-serve tools from Hightouch that transform Snowflake into a marketing engine that accelerates growth.

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Marketing Spend Attribution With Mode

Determine the impact of various marketing channels and touchpoints on customer conversions to help allocate marketing budgets more effectively. Plus, learn about elastic multi-cluster compute and Query Acceleration Service in Snowflake, helping you optimize performance.

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Marketing Campaigns with Domo

Evaluate the effectiveness of marketing campaigns by tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on investment (ROI) and customer acquisition costs via BI analytics.

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Optimizing Marketing Budget Using Snowpark Ml In Hex Notebooks

This solution architecture demonstrates using Snowpark ML and stored procedures to analyze marketing spend and optimize budget through pre-processing, feature engineering, model training, performance evaluation and data upsampling.

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Supercharge Your Data Analytics with ThoughtSpot and Snowflake

This solution architecture shows you how to make a custom embedded analytics application using Thoughtspot.

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In the past, our analytics product was breaking even. Now, with Snowflake, we’re not only profitable, but we’re passing that savings on to our clients as well.”

Collin Page

Data Engineering Manager, BVK

Ebook

The Definitive Guide To Data-Driven Marketing

How to achieve business value across the full marketing lifecycle with Snowflake’s AI Data Cloud for Marketing

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More to Explore

Snowflake Solutions

See how Snowflake can support the campaign intelligence use case with the Solution Center.

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Snowflake Marketplace

Leverage leading data and marketing applications listings for consumer and enterprise marketing, without moving or copying data.

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Snowflake Partner

Build the future of your marketing analytics and measurement use cases by connecting essential systems integrators, technology providers and marketing applications directly in your Snowflake account.

Explore the partner network