CUSTOMER STORIES
ADA Democratizes Data and AI to Deliver a Competitive Advantage for Customers
Data and AI company ADA uses Snowflake's AI Data Cloud to empower its clients with data-driven personalization and commerce.
Industry
TechnologyLocation
SingaporeStory highlights
- Maximizing the power of data: ADA's core belief is that data is power, and it provides a significant competitive advantage when used to understand customers. This philosophy aligns with Snowflake’s vision of democratizing data and intelligence across all industries.
- Moving beyond a scattered architecture: Previously, ADA's data processes were complex and scattered, relying on solutions like EMR that were difficult to set up and often failed, leading to delays and increased costs. Snowflake's unified platform provides a single, streamlined solution for the entire data value chain, from pipeline to solution deployment.
- Building a future-ready platform for innovation: With Snowflake's AI-native functionalities like Cortex AI, ADA is not only cleaning up its data operations but also preparing for the future. The platform serves as a backbone for innovation and allows ADA to co-build solutions with its customers using tools like Cortex AI, Streamlit and Snowpark.
Video Transcript
JS Cardinal
Data is information. Information is knowledge, and knowledge is power. So data is power, and it's a real competitive advantage for any company to know more about their customers.
Srinivas Gattamneni
ADA is a data and AI company. We have two main core services, AI-driven personalization and commerce. We also drive a lot of omni-channel engagement for our clients. We're all about transforming the marketing, commerce, and customer engagement using data and AI.
JS Cardinal
The Snowflake platform allows very clean and streamlined pipelines. Much easier to use, more efficient, faster. On Snowflake, you have AI-native functionalities, like Cortex. So we're not only cleaning up our act here, but we're also getting ready for the future. So it becomes a backbone for innovation. There's also the Marketplace, which is really cool, where you can deploy ready-to-use apps - so it's a faster path to monetization. And you have clean rooms, of course. Also, dashboarding - everything is on Snowflake, from basically the whole pipeline, the whole value chain, all the way to deployment of the solution, instead of being scattered all over.
Adrian Tan
Our partnership with Snowflake is unique, I think, because technically we are a partner and we build solutions with our consumers. Whether it be in sandbox, whether utilizing clean rooms, utilizing Streamlit or Cortex AI in building solutions, building our roadmap of products that we can offer to the market in utilizing Snowflake. So I think it's not just using it from an internal standpoint, we build it internally to service our customers.
Srinivas Gattamneni
Snowflake's primary vision is democratizing data and intelligence across domains and industries at large. And ADA is on a very, very similar goal. We both believe that the present and the future of data is AI. So how do we bring the power of data? How do you bring the power of AI across the industries and fundamentally transform them?
JS Cardinal
Previously, we would have to use EMR, elastic map reduce, and it's very difficult to set up the clusters, the nodes, they would often fail, which results in costs, of course, because every failed job costs, and also delays because we're not in control of when we're actually going to be done. On Snowflake, Snowflake manages all of it for us. So we don't need experts anymore. So there's democratization of usage of our nodes.
So it's a beautiful unified platform that's future-ready and easy to use.
