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From AI and application strategies to real-world success stories, the Snowflake blog explores what’s possible with data.
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Snowflake Closes Acquisition of Observe to Bring AI-Powered Observability to Customers
Snowflake has closed its acquisition of Observe, AI-powered observability to help customers run critical data and AI workloads with greater reliability and performance.
FEB 02, 2026|4 min read
Celebrating Data + AI Innovation in Financial Services: Announcing Snowflake’s AI Innovator in Financial Services Award Winners for the Industry
Meet the 2026 award winners driving data and AI innovation in financial services, delivering measurable ROI and real business transformation
JAN 30, 2026|3 min read
Snowflake Offers Free Data and AI Upskilling Event Series
Preview Snowflake's free Data and AI Fast Track series: what you will learn, who it's for and how the series will help you level up your skills
JAN 08, 2026|5 min read
Snowflake Announces Intent to Acquire Observe to Deliver AI-Powered Observability
Snowflake announces intent to acquire Observe to deliver AI-powered observability, reduce telemetry costs, and unify logs, metrics, and traces at scale.
JAN 08, 2026|5 min read
Snowflake Joins the Agentic AI Foundation (AAIF) to Accelerate Open Agent Standards
Snowflake joins the Agentic AI Foundation (AAIF) to help advance open, interoperable agent standards for enterprise AI.
DEC 09, 2025|3 min read
Snowflake to Acquire Select Star to Expand Horizon Catalog’s View of Enterprise Data for Next-Gen AI
Snowflake to Acquire Select Star to Expand Horizon Catalog’s View of Enterprise Data for Next-Gen AI
NOV 24, 2025|2 min read
Snowflake Enters Agreement to Acquire Datometry Migration Solution to Accelerate Time to Value for its AI Data Cloud Customers
Snowflake enhances data migration with Datometry technology, integrating it into SnowConvert AI to move legacy data 4x faster and reduce costs by 90%.
NOV 10, 2025|2 min read
USA Bobsled/Skeleton Partners with Snowflake Intelligence
USA Bobsled/Skeleton partners with Snowflake to leverage the AI Data Cloud, driving team performance and sled technology for the 2026 Olympics.
NOV 03, 2025|4 min read
The AI Revolution in HR: It's All About the People (and the Data)
Snowflake is revolutionizing HR with a people-first AI strategy, using tools like Streamlit to turn challenges like job descriptions into strategic insights.
OCT 09, 2025|5 min read
Snowflake for Startups: Launching the Next Generation of Data and AI-Powered Startups
Introducing Snowflake for Startups, the ultimate launchpad for founders building enterprise-grade, AI-powered applications in the AI Data Cloud.
SEP 24, 2025|6 min read
Behind the Build: How to Create Trustworthy AI for Go-to-Market Teams
Snowflake built a trustworthy generative AI assistant to empower sales and GTM teams with accurate, real-time insights across data sources.
AUG 12, 2025|6 min read
Hightouch and Snowflake Boost AI-Powered Marketing Data Stack with Snowflake Ventures Investment
Snowflake invests in Hightouch to help marketing and data teams activate AI-powered insights and scale personalized campaigns across 200+ destinations.
JUL 29, 2025|3 min read
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