Data Trends 2024: Advertising, Media and Entertainment
New research reveals how advertising, media and entertainment companies are interacting with tools and features in the Snowflake Data Cloud. Understanding these trends can provide valuable insights to inform industry leaders’ business strategies, planning and technology investments over the coming year.
Read the report to learn the latest in data and AI technologies for the industry, including:
The potential benefits of gen AI for the industry and the dramatic rise in Python use and what it means
How the industry is tapping into unstructured data
How advertising, media and entertainment companies are getting more granular in their data governance
