Photo of Natalie Groff, Managing Director, ConvergeCONSUMER Segmentation and Engagement Leader, Deloitte

Natalie Groff

Managing Director, ConvergeCONSUMER Segmentation and Engagement Leader, Deloitte
Natalie helps clients improve outcomes across customer acquisition, engagement and loyalty by using robust data sets (spanning first- and third-party data), predictive analytics and artificial intelligence. She works with clients to infuse these capabilities into the day-to-day way they run the business, adding value to the existing MarTech/CX tech investments they have made. Natalie leads Deloitte's intellectual property (technical assets and accelerators) around customer segmentation and personalized customer engagement, including the GenAI Segmentation asset built on Snowflake.

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