Snowflake used AI and graph neural networks to boost feature adoption by 19.5% and increase conversion rates by 45% through predictive customer insights.
JUL 16, 2025|4 min read
Kate Pell
Kate Pell is a Senior Lifecycle Marketing Manager at Snowflake where she is focused on customer expansion and leads the ‘Next Best Use Case’ project. She joined Snowflake in 2021 as part of the Account Based Marketing team and brings over 15 years of diverse marketing experience. A skilled storyteller, she is passionate about what’s new and what’s next, but more important: what works.
