Jennifer Pelino advises leading brands, retailers, media agencies, and platforms on leveraging integrated technology, analytics, and data to drive marketing effectiveness and measurable sales lift. She partners with clients across sports, entertainment, media, CPG, and retail to optimize media strategies across paid, owned, and earned channels—unlocking efficiency and saving millions. A recognized industry thought leader, Jennifer regularly contributes to top publications and speaks at major forums including ANA, ARF, and WARC. She also champions equity in business and media, using data-driven research to promote fair representation and improve outcomes across the ecosystem.