Adam Kaufman

Vice President, Global Head of Industry Go to Market at Snowflake

Adam Kaufman is Vice President, Global Head of Industry Go to Market for Snowflake, where he drives strategy across the company's key industry verticals including Financial Services, Media, Entertainment & Advertising, Retail & Consumer Goods, Healthcare & Life Sciences, Manufacturing & Industrial, Telecom, and Public Sector.

AI & ML

From Investment to Impact: Unleashing the Business Value of Data and AI

Discover insights from the 2025 Data and AI Leadership Forum on how data and AI drive revenue, enhance customer experience, and optimize operations

SEP 18, 2025|6 min read

MORE POSTSFROM Adam Kaufman

How Data and AI Help Overcome Tariff Volatility

Explore how businesses use data to navigate tariff volatility—adjusting sourcing, pricing, and logistics with speed and precision for sustainable growth.

AUG 05, 2025|7 min read

Hightouch and Snowflake Boost AI-Powered Marketing Data Stack with Snowflake Ventures Investment

Snowflake invests in Hightouch to help marketing and data teams activate AI-powered insights and scale personalized campaigns across 200+ destinations.

JUL 29, 2025|3 min read