Hightouch

Hightouch turns Snowflake’s AI Data Cloud into a marketer‑ready CDP and Agentic Marketing Platform. Running directly on Snowflake, Hightouch unifies governed customer data into an actionable Customer 360 and exposes it to marketers through intuitive visual tools and AI agents for audience building, journey orchestration, and experimentation. Because everything runs on governed Snowflake data and compute, teams can safely use complete, up‑to‑date context—across products, channels, and regions—without copying data into a separate CDP.

Together, Snowflake and Hightouch let teams plan, build, and execute lifecycle and advertising campaigns end‑to‑end, from strategic planning and content creation through activation and measurement. Performance signals flow back into Snowflake, where marketers and data teams can analyze results and continuously optimize offers, channels, and timing from a single, trusted source.