CUSTOMER STORIES
The Motley Fool Empowers Smarter Investing Decisions with Lower TCO
Financial and investment guidance company The Motley Fool uses Snowflake and Striim to deliver timely, reliable data for smarter investing tools like Fool IQ, achieving 10x replication reliability and deploying solutions in under 20 days.
KEY RESULTS:
10x
Improvement in data replication reliability
<20
Days in which The Motley Fool achieved a minimum viable product, showcasing rapid time-to-value
Industry
Financial ServicesLocation
Alexandria, VAStory highlights
- 10x better data reliability: Integrating Snowflake and Striim helped ensure data accuracy and timeliness, leading to a tenfold increase in data replication reliability
- Rapid deployment for quicker customer impact: With the combined Snowflake and Striim solution, The Motley Fool could deploy a minimum viable product (MVP) in less than three weeks, bringing value to its subscribers and users faster.
- Cost-effective data integration: Snowflake’s scalability and Striim’s unified data movement strategy — including the Snowpipe integration — reduced the total cost of ownership while enabling seamless data delivery.
Video Transcript
Hi. My name is Manay Slabaugh. I'm a data administrator for the Motley Fool. I help ensure that the data systems are available and reliable so that the right people have access to the right data at the right times.
At the Motley Fool, our mission is to make the world smarter, happier, and richer, and we do that through educating our users about how to invest. And we also deliver AI and machine learning driven tools like FoolIQ to our individual investors so that they can make timely and accurate investing decisions based on their preferences. And we use tools like Stream and Snowflake to deliver that data quickly where it needs to go. We chose to use Snowflake as one of our tools because of its ease of use, the scalability of the solution, and the low total cost of ownership.
Stream was a natural choice for us because it provided us with a unified strategy to move data to various places in a single pane of glass. Some of the major benefits of using Stream together with Snowflake to track our membership numbers as well as our campaign activity is it lets us know when we need to adjust things in a way that resonates with a member so that we can increase the value that we deliver to them. We also had great time to value stream time to value for deployment. We had to send MVP in less than twenty days, and the total cost of ownership of the combined solution was very low for us.
We've seen a ten x, improvement in the reliability of our replication processes and also the timeliness of delivery of the data. Utilizing this tight integration between, Stream and Snowflake with features like their Snowpipe integration has resulted in significant savings for us. We have the same concerns that nearly every company does looking towards the future about our data. We need it to be accurate, reliable, timely, and actionable.
One of the things that we're excited about looking towards the future with Stream and Snowflake is continued cost savings and increased reliability.
The Motley Fool is fully embracing the role of AI and LLMs in delivering information to individual investors, and we have a strong commitment to deliver world class tools to individual investors.
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