How Żabka Became A Data-Driven Business

Żabka Polska Sp. z o.o. is the owner of the largest chain of convenience stores in Poland. The chain has operated for more than 20 years and has more than 7,000 stores, which are run by over 5,600 franchises, carry 2,000–3,000 products, and are visited daily by over 2.5 million customers. 30% of Poles live less than 300 meters from the nearest store.