CUSTOMER STORIES
Tracksuit Delivers Always-On Brand Intelligence with Snowflake
With help from Snowflake, Tracksuit provides real-time, actionable performance insights to marketers, replacing static reports with a unified, AI-powered platform.
Industry
TechnologyLocation
Auckland, New ZealandStory highlights
- Exponential knowledge with AI: Tracksuit uses AI to help business users navigate and understand vast internal data sets that are growing faster than manual tracking allows.
- Real-time intelligence for effective brand strategy: By ingesting non-relational data for instant querying, the platform provides always-on, AI-driven insights that allow brand marketers to course-correct live brand strategies.
- Future-minded foundation for rapid innovation: Tracksuit pairs Snowflake’s near-infinite scaling with a plug-and-play ecosystem of connectors to centralize data into a unified source of truth that supports the company’s surging growth and innovation.
Video Transcript
Tracksuit is a dashboard-first, insights-led platform designed to make brand performance measurement easy, affordable, and actionable for brand marketers. Our vision is to have brand data in every boardroom. Because Tracksuit is such a fast-scaling company, we often describe ourselves as being on a rocket ship. To sustain that momentum, we need to be able to partner and work with technology that is scaling at the same level as us.
What excites us most about the intersection of AI, data, and brand intelligence is how Snowflake partners with us to be able to experiment and move fast; they are just as ambitious and innovative as we are. Being able to ingest non-relational data and really quickly query that information for real-time insights has been pivotal for our data platform.
Our customers no longer have to wait for quarterly PDFs to measure their brand performance. Instead, they can use our always-on brand dashboard to monitor and course-correct any live strategies in the moment. Because we have such a strong data platform, it is also critical for us to empower our business users to understand the information we have, especially as it grows faster than anyone can manually keep up with.
Leveraging AI is a great starting point for being able to scale that internal knowledge. This allows for secure collaboration across the entire company and business on one unified data platform. The most surprising outcome from our data initiatives has been how quickly Snowflake innovates alongside us. As soon as we identify a market gap or a feature that we need, they work fast to provide a solution and the support needed to get there.
That speed, coupled with the rich ecosystem of Snowflake connectors, makes every third-party integration an easy "plug-and-play" process. This allows us to connect everything back into our unified source of truth, which is our data platform. Ultimately, Snowflake is a provider that is innovating at the same pace as us, with a very low barrier to entry and the confidence that they are scaling at the same level as our business.
