There are an estimated 3.48 billion social media users globally in 2019, according to one study. With the average user spending more than two hours a day engaged in social media, one thing is certain: JSON plays a critical role in billions of lives.
WHAT TYPES OF SOURCES PRODUCE JSON DATA
JSON is a semi-structured data format that gained favor in the programming world because it provided a more efficient alternative to XML. It's the preferred method for the exchange of data between web servers and apps. All of the industry-leading players, including Google, Facebook, Twitter, Instagram and LinkedIn, rely on JSON for their APIs.
JSON examples for Instagram would consist of a list of values, including a link to an image, the user, likes, and comments.
JSON exists as a string, which is ideal for transmitting data across networks. Simply, JSON makes data transferring easy, and that's why it's so popular among data-heavy social media apps.
JSON AND SNOWFLAKE
Snowflake provides its users with the ability to couple JSON alongside relational data. Traditional data warehouse users meet roadblocks when encountering semi-structured data like JSON.
Snowflake's unique cloud-based infrastructure enables users to combine structured and semi-structured data in one place. Data culled from social media applications, for example, is readily available for SQL querying within Snowflake's data warehouse workload.
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