How ASICS Powers

Digital CX with the Data Cloud

With the acquisition of RunKeeper, a digital app to track workouts, ASICS had a unique opportunity to personalize engagements, offers, and ecommerce journeys with data. However, this required creating a single source for all customer data, across all touchpoints. In this session, hear from the ASICS Digital team on how they:

• Built a single source of truth for all customer data

• Maintain strict compliance with privacy regulations

• Power all of their digital customer engagements at scale without performance limitations

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