WEBINAR
Unlock the Power of snowflake for sports
Snowflake’s AI Data Cloud transforms the sports ecosystem by unifying and simplifying data access to drive fan engagement, optimize operational efficiency and enable faster, more informed decisions.
LEADING SPORTS ORGANIZATIONS CHOOSE SNOWFLAKE
win with the data cloud
Only Snowflake provides the platform, collaboration and AI capabilities
that sports organizations need across the ecosystem.
Single platform to unify your fan and player data
Break down data silos, connect all your fan and player data from all sources, volumes and formats in a single, intuitive platform.
Easy, efficient and trusted AI
Remove the complexities of integrating the latest in AI and ML, with industry-leading governance and TCO.
Scalable collaboration
Boost data connectivity between all fan channels and athlete data sources with a collaboration platform that ensures secure analytics with unified governance policies across multiple stakeholders, including front office, back office and partners.
USE CASE SPOTLIGHT
Product and fan experience
Sports marketing and sponsorship
Sports operation
Sportsbooks
Personalize recommendations
Better understand what fans like to offer tailored content and recommendations within DTC channels, plus personalized in-stadium experiences.
Prioritize content and features
Determine which content or web/app features fans find most valuable to guide development priorities.
Customizable experiences
Let fans personalize their experience — from adding data-driven visualizations, to receiving tailored notifications during games based on team affiliation, fantasy league participation and sports betting.
Refine audience segmentation
Improve audience segmentation based on fan engagement across fragmented touch points such as streaming platforms, social channels, ticketing platforms and eCommerce.
Personalized messaging and offers
Craft bespoke communication with fans, delivering relevant offers or content based on games attended, merch purchased, or highlights viewed.
Deliver multi-channel campaigns
Coordinate campaigns across all consumer touch points, from broadcast to streaming to web to mobile app.
Streamline sponsorship activation
Build a complete view of sponsorship activation from on-the-court placements to social to linear spots.
Optimize scouting and recruiting
Leverage all structured, semi- structured and unstructured data to make informed scouting and roster-building decisions.
Elevate training regimens
Monitor player performance and recovery, helping to design optimal, individualized training plans that prioritize injury prevention.
Enhance playbook strategies
Refine playbook strategies based on broad analysis of opponent tendencies and game scenarios.
Boost player health and safety
Enable proactive interventions to improve player safety via biometric and camera tracking.
Upgrade product and player experience
Offer differentiated wagering opportunities, personalized content and new feature discovery.
Mitigate risk
Manage risk more easily by detecting fraud and anomalies, establishing customer limits, identifying problem gamblers and ensuring compliance requirements.
Meeting reporting and tax requirements
Ensure proper reporting and compliance with federal and state requirements, as well as providing accurate audit trails and tax records.
OUR CUSTOMERS
SPORTS LEADERSBUILD ON SNOWFLAKE
“Engaging with Snowflake and partners like Rudderstack and Braze allowed the CFL to realize its goals of data-led marketing with a relatively small investment."
AARON HADZAMAN
Senior Manager of Marketing Automation and Acquisition, CFL
9x
Increased conversion rate through personalized content to fans
+215%
2-year growth in marketable fan audience
