
WEBINAR
FREE Snowflake Virtual Dev Day '25
Skill up with AI and learn from visionaries Andrew Ng and Jared Kaplan on June 26.
Only Snowflake provides the platform, collaboration and AI capabilities
that sports organizations need across the ecosystem.
Break down data silos, connect all your fan and player data from all sources, volumes and formats in a single, intuitive platform.
Remove the complexities of integrating the latest in AI and ML, with industry-leading governance and TCO.
Boost data connectivity between all fan channels and athlete data sources with a collaboration platform that ensures secure analytics with unified governance policies across multiple stakeholders, including front office, back office and partners.
Product and fan experience
Sports marketing and sponsorship
Sports operation
Sportsbooks
Better understand what fans like to offer tailored content and recommendations within DTC channels, plus personalized in-stadium experiences.
Determine which content or web/app features fans find most valuable to guide development priorities.
Let fans personalize their experience — from adding data-driven visualizations, to receiving tailored notifications during games based on team affiliation, fantasy league participation and sports betting.
Improve audience segmentation based on fan engagement across fragmented touch points such as streaming platforms, social channels, ticketing platforms and eCommerce.
Craft bespoke communication with fans, delivering relevant offers or content based on games attended, merch purchased, or highlights viewed.
Coordinate campaigns across all consumer touch points, from broadcast to streaming to web to mobile app.
Build a complete view of sponsorship activation from on-the-court placements to social to linear spots.
Leverage all structured, semi- structured and unstructured data to make informed scouting and roster-building decisions.
Monitor player performance and recovery, helping to design optimal, individualized training plans that prioritize injury prevention.
Refine playbook strategies based on broad analysis of opponent tendencies and game scenarios.
Enable proactive interventions to improve player safety via biometric and camera tracking.
Offer differentiated wagering opportunities, personalized content and new feature discovery.
Manage risk more easily by detecting fraud and anomalies, establishing customer limits, identifying problem gamblers and ensuring compliance requirements.
Ensure proper reporting and compliance with federal and state requirements, as well as providing accurate audit trails and tax records.
“Engaging with Snowflake and partners like Rudderstack and Braze allowed the CFL to realize its goals of data-led marketing with a relatively small investment."
AARON HADZAMAN
Senior Manager of Marketing Automation and Acquisition, CFL
Increased conversion rate through personalized content to fans
2-year growth in marketable fan audience
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