FREE Snowflake Virtual Dev Day '25

Skill up with AI and learn from visionaries Andrew Ng and Jared Kaplan on June 26.

Unlock the Power of snowflake for sports

Snowflake’s AI Data Cloud transforms the sports ecosystem by unifying and simplifying data access to drive fan engagement, optimize operational efficiency and enable faster, more informed decisions.

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LEADING SPORTS ORGANIZATIONS CHOOSE SNOWFLAKE
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cfl

win with the data cloud

Only Snowflake provides the platform, collaboration and AI capabilities
that sports organizations need across the ecosystem.

Single platform to unify your fan and player data

Break down data silos, connect all your fan and player data from all sources, volumes and formats in a single, intuitive platform.

Easy, efficient and trusted AI

Remove the complexities of integrating the latest in AI and ML, with industry-leading governance and TCO.

Scalable collaboration

Boost data connectivity between all fan channels and athlete data sources with a collaboration platform that ensures secure analytics with unified governance policies across multiple stakeholders, including front office, back office and partners.

USE CASE SPOTLIGHT

Product and fan experience

Sports marketing and sponsorship

Sports operation

Sportsbooks

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Personalize recommendations

Better understand what fans like to offer tailored content and recommendations within DTC channels, plus personalized in-stadium experiences.

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Prioritize content and features

Determine which content or web/app features fans find most valuable to guide development priorities.

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Customizable experiences

Let fans personalize their experience — from adding data-driven visualizations, to receiving tailored notifications during games based on team affiliation, fantasy league participation and sports betting.

OUR CUSTOMERS

SPORTS LEADERSBUILD ON SNOWFLAKE

“Engaging with Snowflake and partners like Rudderstack and Braze allowed the CFL to realize its goals of data-led marketing with a relatively small investment."

AARON HADZAMAN
Senior Manager of Marketing Automation and Acquisition, CFL

9x

Increased conversion rate through personalized content to fans

+215%

2-year growth in marketable fan audience

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Where Data Does More

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