Blog/David Wells

David Wells

Industry Principal, ad tech and martech, Snowflake

David is industry principal, ad tech and martech, with Snowflake. As a data and identity executive with over 15 years of success in strategy, sales and global management of partnerships across agency holding companies, programmatic platforms and publishers, David holds an M.F.A. in filmmaking from the American Film Institute and a B.A. in English/philosophy from Santa Clara University.

DEC 05, 2024Partner & Customer Value

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

David Wells

OCT 24, 2024Industry Solutions

From Creativity to Analytics: Gen AI’s Future in Adtech and Martech

David Wells

AUG 28, 2024AI

A New Era of Lifecycle Marketing with the AI Data Cloud and AI Decisioning

David Wells +1

David Wells

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

From Creativity to Analytics: Gen AI’s Future in Adtech and Martech

A New Era of Lifecycle Marketing with the AI Data Cloud and AI Decisioning

Where Data Does More