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BI: A Definition

Very few business decisions are made without supporting data. More now than ever, data analysis is guiding the decision-making process.

Big Data is leading the charge and business intelligence is evolving to meet the demands.


Business intelligence (BI) encapsulates the technology and philosophies behind data analysis for businesses. It is the approach that stewards raw data into actionable insights.

The BI definition is broad and seemingly growing broader each year. BI encompasses the tools and apps that collect data, cleanse and sort it, perform analysis and queries. BI also entails the creation of reports and data visualizations.

The BI definition may change to fit current trends and technologies, but business intelligence will always be about generating analysis to inform better decisions.


More industries are engaging in data-driven pursuits, and more disparate data sets are generated. Whether in storage or analysis, diverse data poses problems for some BI solution software.

BI strives to process data accurately, quickly and securely. Increasing data volume and diversity poses a constant challenge.

Meanwhile, advancements in machine learning and AI push BI strategies and requirements.

The BI definition will continue to evolve as data sources grow and processing demands develop. What won't change is the speed, accuracy and competitive advantage that a well executed BI strategy can yield.


Snowflake's AI Data Cloud promotes fast and detailed data analysis and visualizations through its partnership with Tableau and other BI products.

Snowflake's unique cloud architecture provides best-in-class BI solutions. With a secure and elastic infrastructure, Snowflake customers can focus on generating data-driven insights.

When it comes to BI and Big Data software, Snowflake has your solution.

How Lacework chose Snowflake's cloud data warehouse