Samsung Ads Manages Advertising Data with Snowpark

Samsung ads is an advanced advertising technology company that focuses on enabling brands to connect with Samsung TV audiences. We use the industry's most comprehensive to build one of the world's smartest advertising platforms.

You can find and reach people in every connected moments with Samsung ads. This enables customers to experience cross screen advertising and creative capabilities to reach extensive audiences like young families, millennials, and more. Everything that a typical Samsung household caters. So as an data engineer at Samsung Edge, I am responsible for designing, building, and maintaining the data infrastructure that supports the advertising platform. Being a advertising company our reach is all around the world. We have petabytes of data. And to analyze that petabytes of data, we need scalability.

This is where Snowflake comes into picture. We use Snowflake to process raw data and extract meaningful and insightful features that power our machine learning models. Snowflake provides a unified platform for managing and analyzing data with a single governance model, enabling seamless integration between Python and SQL. This approach helps to improve data is scalability and collaboration amongst teams working with data.

One of the top benefits of Snowflake its data sharing capabilities, which enable secure and control sharing of data across regions. Snowpark is really useful when you have to transform the data. You can transform all your data within a single place, and then you can keep it the data in your account, and then you can expose your data to your customers when we moved into snowflakes. We brought all of this different data into a central platform, and then using snowflakes are back and all of these control policies that we have, it made easy to request access and improve the time to market for our products to reach the market.