Pizza Hut Delivers Personalized Campaigns with the AI Data Cloud

I am Ashley Travis, senior director of digital marketing, media, and loyalty at Pizza Hut US. So Pizza Hut is has over nineteen thousand restaurants, is in over a hundred countries around the world. We're part of Yum! Brands, which is KFC Pizza Hut, Taco Bell, and the Habit Burger Girl.

At Yum! Brands, we really have a global vision to deliver relevant, easy, and distinctive experiences to our customers across all of our brands. And for us at Pizza Hut, we take that very seriously. We are a highly digital business, so it's really important for us to have a cohesive vision for our Pizza Hut experience around the world.

Our enterprise data is built on Snowflake. That is the foundation of all of our transactional data. We can get a full picture of how our business is performing, and it's secure. The governance, is really important for us, especially, acting as a multinational and international brand, ensuring that we're partnering with someone that is a secure platform is going to protect our data, protect our customers' data, in a way that, allows us to continue to operate our business without disruption.

And so it's really important that we understand how campaigns and programs and how they perform across the world. By having native app integrations like with Braze, it really allows us to execute and activate on that data much more quickly as Braze is our customer engagement platform that really allows us to leverage the data and quickly send relevant campaigns to drive the business so that we can activate at a local, regional market level in a way that's relevant for our particular customers and the cultures in which we operate in. For example, in our recent, launch of our new product, MyHutbox, we had to leverage Snowflake and all of our data to understand what are the day parts that this is going to perform well in, who are the customers that this is going to appeal to, what are the analytics on innovations that we've launched in the past.

And by gathering all of this data, we're able to build a sound strategy and go to market with email campaigns, push notifications, a media buy to maximize incrementality because we're using all of the data and analytics that we know behind that strategy. And we've done a lot of work to really set a solid foundation with Snowflake and centralizing our customer data and ensuring that it's secure.

Now we can then start to build on what is the next step for us in terms of enterprise AI and machine learning and really driving towards a more efficient and effective personalization roadmap.