the Data Cloud 
Consumption-based, aka usage-based, pricing is hardly new. Anyone with an electricity, gas, or water bill knows that the amount you pay each month varies depending on your usage. More recently,…
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Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In…
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According to Harvard Business Review, South Korea is one of the leading countries in the…
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As reported by VentureBeat, Snowflake connected with Mash Syed from Chipotle Mexican Grill at Transform…
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Snowflake connected with David Coluccio from S&P Global Market Intelligence at the Snowflake Data Cloud…
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Snowflake talked with Sudaman Thoppan Mohanchandralal of Allianz Benelux at Data Cloud Summit 2020, to…
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During the process of turning data into insights, the most compelling data often comes with…
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Over the past two decades, marketers have faced an uphill battle in trying to turn…
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Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising…
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Last year, Gartner declared that on-premises databases are now legacy technology. Are we ready to…
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Snowflake is happy to announce the availability of the Object Tagging feature in public preview…
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Building on the announcements made at this year’s Summit, Snowflake has released a number of…
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Earlier this year at Snowflake Summit 2021, we announced Snowpark Accelerated, a new program for…
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The Complexity of Data Engineering Data engineering is a critical aspect for data management. The…
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Rise of the Data Cloud is an original podcast hosted by award-winning author and journalist, Steve Hamm. Each episode, Steve speaks with a data leader to learn how they leverage the cloud to manage, share, and analyze data to drive business growth, fuel innovation and disrupt their industries.
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This episode features an interview with Zach Sippl, Senior Director of Data and Business Intelligence at Chipotle. In this episode, Zach talks about the evolution…
This episode features an interview with Volker Ossendoth, Head of Data and Analytics at Douglas. In this episode, Volker shows us how data supports the…
This episode features an interview with Vaibhav Kulkarni, Head of Data Products & Infrastructure Engineering at PepsiCo. In this episode, Vaibhav talks about the transfer…
Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s…
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Traditionally, CFOs focus on cost and cost control when managing the financial actions of a…
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An African proverb says, “A good chief is like a forest: Everyone can go there…
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Since I have joined Snowflake, I have been asked multiple times what data warehouse modeling…
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When you have budgets and business plans you need to stick to, you want clear…
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Snowflake is now available on Microsoft Azure for preview in the East US 2 region.…
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Gartner has released its 2019 report, “Magic Quadrant for Data Management Solutions for Analytics.” Snowflake…
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“Modern” Data Architectures If you asked almost any current leader in data engineering to draw…
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The process of extraction, transformation and load (ETL) is central to any data warehousing initiative.…
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Thank you for reading our previous post #10 Query Result Sets available to users via…
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The Data Vault methodology can be applied to almost any data store and populated by…
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