Michelene Rabbitt

Head of Sports & Music, Snowflake

Michelene is the Head of Sports & Music at Snowflake. Prior to Snowflake, she held roles establishing content licensing and distribution, product integration and innovation, monetization, marketing, and additional digitally-focused strategic partnerships within the sports and music verticals. Michelene was a strategic business development executive at Amazon, focused on Amazon's music streaming service. Michelene has also served as VP and Head of Strategic Business Development/Partnerships for Bleacher Report under Warner Bros. Discovery. Michelene joined Bleacher Report from Yahoo! Sports where she served as Global Head of Business Development & Strategic Partnerships and closed the first NFL deal to distribute a live game exclusively via streaming.

Photo illustration of a woman soccer layer jumping to kick the ball on a background of Snowflake arrow icons and a stadium scene.

Industry Solutions

AI in Sports: The Data-Driven Game Plan for Success

Discover how AI is transforming sports, from personalized fan engagement to advanced performance analytics, with a modern data strategy driving success.

Michelene Rabbitt

DEC 11, 2024|4 min read