Rob is VP Product Marketing for Snowflake Computing. In this role, Rob is responsible for product, competitive, technical, and content marketing. Previously Rob was VP of Marketing for VMware’s Virtualization & Cloud Management business where he led go to market strategy and execution for a broad portfolio of cloud automation and operations products. Prior to VMware, Rob held various corporate, product and sales strategy roles at Veritas. He also consulted software and technology clients on improving business processes and results. Rob received his MBA from Wharton Business School, with emphasis on entrepreneurship and marketing.