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Provider Policies

Our policies are intended to help Listing Providers deliver a safe experience for Listing Consumers to access Listing Providers’ Provider Materials.

Version Date: March 21, 2023

Note: Listing Providers should refer to the Provider Terms of Service and their Customer Agreement with Snowflake for capitalized terms in these Provider Policies.

Provider Expectations

We expect Listing Providers to accurately represent themselves and be responsive to Listing Consumer requests.
If you need to report an issue with a Product or a Listing Provider, please fill out this form.

Misrepresentation & Impersonation

Listing Providers must not mislead Listing Consumers by impersonating anyone (for example, another company or Listing Provider). Listing Providers must not imply that their organizations are related to or authorized by someone that they aren’t. Listing Providers must be careful not to use logos, descriptions, titles, or other elements that could mislead Listing Consumers about their organizations’ relationship to another entity.


Provider Responsiveness

Listing Providers are expected to respond promptly to Listing Consumers requesting access to their Products and share the requested Products in a timely manner. Listing Providers must also respond promptly to other inquiries, such as those related to payments or support. Listing Providers must follow these timelines:

  • Respond to prospective Listing Consumers within three (3) business days of receiving a request to access Provider’s Products.
  • Replicate and share Products within two (2) business days of a request to access Provider’s Products with respect to Free Listings or Paid Listings (as defined below) or on the date contractually agreed upon with the Listing Consumer with respect to Personalized Listings (as defined below).
  • Respond to Listing Consumers within five (5) business days for all additional inquiries, such as those related to payments or support.

Listing Providers are also expected to respond to Snowflake inquiries about their Listings within three (3) business days. These inquiries include questions related to Consumer inquiries, Consumer Responsiveness, and quality issues with their Products.


No Infringing or Unlawful Provider Materials

Listing Providers must not provide any Provider Materials that are infringing, unlawful, or in violation of third-party rights, including third-party terms of service.


Use of Usage Metrics

Any usage metrics that we share with a Listing Provider about a Listing Consumer’s use of the Listing Provider’s Products are Confidential Information and must only be used for internal business purposes. Listing Providers may not use usage metrics for publishing benchmarks or revealing adoption of listings. Listing Providers may only use Personal Information supplied by us for marketing if the marketing communications are limited to their Products, such use is in accordance with their public-facing privacy notice, they have obtained all required consents, and they otherwise comply with applicable terms of the Provider Terms of Service.

Listing and Profile Content Policies

Listing Provider profiles must accurately describe Listing Providers’ organizations, and Listing Information must accurately describe Listing Providers’ Products and contain the information required by the Provider Terms of Service and as described below.

Profile Requirements

The intent of the Listing Provider profile is to clearly convey information about Listing Providers and the Products that they offer. We require for all Listing Provider profiles:

  • Utilize a business domain for your consumer facing contact emails.
  • A clear and high-quality logo.
  • An accurate description of the Listing Provider’s organization, highlighting its relevance to the Products that the Listing Provider is offering, and identifying the business entity of the Listing Provider. This may be a C corporation or LLC in the United States, a registered nonprofit, or the equivalent entities in jurisdictions outside of the United States.
  • Relevant and functioning links to information regarding the Listing Provider’s organization, as applicable.
  • In case the Listing Provider profile name does not match the organization name in the Product’s documentation, Product Agreement, or privacy notice, clarification of the relationship in the organization description.
  • A working URL to the Listing Provider’s public-facing privacy notice applicable to all Listing Consumer Personal Information collected by or on behalf of the Listing Provider.
Profile Duplication

Listing Provider profiles should reflect a distinct entity. Listing Providers may not create duplicate profiles for the same entity.


Listing Practices

It is important that the Listing Providers’ Listing Information accurately describes the Products being offered and provides information regarding the applicable costs and Product Agreement, including any use restrictions, license grants, and other terms and conditions covering a Listing Consumer’s use of the Products. Specifically:

  • The Product category selected by the Listing Provider must reflect the Product listed.
  • The Product description needs to include an introduction, details about the nature of the Product (for example, for data listings, details on the listing’s tables and fields and, for application listings, details about the listing’s functionality), and use cases for the Product.
  • The Product descriptions set out for each “Business Need” must be unique.
  • The documentation link must provide additional information on the Product offered (e.g., a data dictionary).
  • The terms of service link for the Product must include or otherwise point to the applicable Product Agreements.
  • The links to the Listing Provider’s documentation, terms of service, and any privacy notice must be available to all Listing Consumers.
  • Links may only be included in the Product description field if they help Listing Consumers understand the Product.
Listing Videos

If a Listing Provider chooses to include a Listing Video, it must:

  • Enhance the prospective Consumer’s understanding of the Product and the Listing Provider.
  • Have the necessary rights for all the content in the video, including music, graphics, artwork, and logos.
  • Be immediately accessible for all Snowflake Marketplace Consumers (i.e. monetization disabled, no embedding restrictions and set to the public or unlisted privacy setting).

Product Promotion Practices

Listing Providers may not engage in practices to manipulate their position in the Marketplace discovery experience. For example, Listing Providers may not create multiple undistinguished listings, manipulate keyword searching, or create multiple listings for the same Product.


Link Changes

Listing Providers may not make material changes to the content of their links after Listing Information has been approved, when Snowflake approval is required. Changing the requirements to access linked web pages that did not exist at the time of approval (e.g., by adding a login requirement) is an example of a material change not allowed under these Provider Policies.


Personal Information

Within the Listing Information, Listing Providers may not include any actual Personal Information, but Listing Providers must describe any types of Personal Information included (if any) in their Products. If a Listing Provider includes Personal Information in their Products, they must be legally authorized to share such Personal Information (including, if applicable, by registering the database with relevant authorities), have received any required consents, and otherwise comply with the applicable terms of the Provider Terms of Service. In addition, Products offered to Listing Consumers publicly via the Marketplace may not disclose or reveal any Sensitive Personal Information.


Product Misrepresentation

Listing Providers must accurately describe the Products they are offering. This includes, for Products that are datasets offered publicly via the Marketplace, the update frequency, the geographical scope, region availability, and the completeness of the fields in the tables/views.


Inciting Harmful or Malicious Use of Products

Listing Providers’ Listing Information must not include or advertise illegal content or suggest or encourage illegal, threatening, or violent uses.


Off-platform Promotion

Listing Providers may not include in their Listing Information or Products any advertisements, promotions, or opportunities to access or use products or services outside of the Service or Listing Functionality.

PRODUCT Policies

We expect Listing Providers to deliver the Products they advertise in their Listing Information and to provide Listing Consumers notice when they make changes.

Product Requirements
  • Using the Listing Functionality, Listing Providers may offer Products that are either: (i) standardized and free (these are called “Free Listings”); (ii) standardized and for purchase (these are called “Paid Listings”); or (iii) modifiable for each Listing Consumer, including data enrichment services (these are called “Personalized Listings”). Listing Providers are solely responsible for their Products and Listing Information.
  • Products that are datasets and that are offered publicly to Listing Consumers publicly via the Marketplace should be updated at the most frequent logical refresh rate (ideally near real-time).
  • Products that are datasets and that are offered to Listing Consumers via the Marketplace should have global coverage unless they are tagged as having regional coverage only.
  • Where possible, Listing Providers should refrain from breaking the shares of their Listing Consumers.

Product Access

Generally, Listing Providers may delist their Products at any time so that new Listing Consumers do not discover them. Listing Providers may drop their share of Products only after providing 30 days advance notice to Listing Consumers who are accessing or using their Products, unless otherwise required by law. (To drop a share that Listing Providers listed subject to the Monetization Offering, this notice period must include at least one full billing cycle.) Otherwise, Listing Providers may follow the removal terms in the Product Agreements they have in place with the Listing Consumers that govern their Products.


Data Aggregation Requirements

If Listing Providers share anonymized or aggregated data, they are responsible for structuring the data in such a way that it remains anonymous, even when combined with additional information.


Product Rights

Listing Providers must have all the necessary rights to share or sell the Products they are providing using the Listing Functionality. If Listing Providers include Personal Information within their Products, they must be legally authorized to share such Personal Information (including, if applicable, by registering the database with relevant authorities and obtaining any required consents).


SQL Examples

Any SQL queries provided in any Provider Materials must work for all Listing Consumers and produce the results advertised in any examples included in the Provider Materials.