Snowflake Launches in Colombia

  • Local operations will support Colombian and multinational customers accelerating their migration to the Data Cloud
  • Leading companies in Colombia including Belcorp, Juan Valdez, Rappi, and thousands of global companies are leveraging the Snowflake Data Cloud to break down data silos and accelerate collaboration 

Bogotá, COLOMBIA – November 30, 2023 –  Snowflake, the Data Cloud company, today announced that it has officially launched market operations in Colombia as the company focuses on expanding its customer base in Colombia and Latin America. Founded in 2012, Snowflake is one of the fastest growing enterprise technology companies and had a highly successful IPO in 2020. Snowflake operates globally with more than 40 offices around the world and thousands of customers across many industries, including 639 of the 2023 Forbes Global 2000, use Snowflake Data Cloud to power their businesses.

With a robust startup network and one of the largest economies in Latin America (LATAM), enterprises throughout Colombia and LATAM are increasingly turning to Snowflake’s platform for their data needs. 

Snowflake customers have easy-to-use, governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services, all from within the Snowflake Data Cloud. Snowflake’s platform enables startups and enterprises to seamlessly and securely collaborate locally and globally with built-in secure data sharing that can reveal new insights, create previously unforeseen business opportunities, and identify and engage customers in the moment with relevant experiences. Snowflake serves as a foundation for artificial intelligence and machine learning, enabling organizations to bring the power of GenAI and LLMs to enterprise data to build and deploy ML models, securely fine-tune LLMs, and turn models into interactive apps that fuel their businesses. 

The Data Cloud is enabled by the Snowflake platform, which offers: the near-unlimited scale and efficiency of a multi-cluster shared data architecture; the seamless interoperability of working with data across multiple public clouds as if they were one; baked-in security features that can’t be turned off; and modern data sharing, which allows virtually any number of organizations to share and receive live data with each other near-instantly and without having to move or copy data.

Under the leadership of Ernesto Serrano, Country Manager for Colombia, Snowflake will bolster its LATAM operations to be closer to Colombian customers’ needs. The company plans to build upon the current Professional Services team located in its Colombia office and expand hiring to focus on sales and customer support. 

“Snowflake’s robust data capabilities will empower Colombian organizations across industries to unlock the true potential of their data, fostering informed decision-making, efficiency, and innovation,” said Serrano. “We are excited to invest in the Colombian market and expand the reach of the Snowflake Data Cloud to serve and connect Colombian enterprises with valuable data insights that can enable them to thrive in this rapidly evolving business landscape.”

Leading companies in Colombia, including Belcorp, Juan Valdez, and Rappi have already turned to Snowflake Data Cloud for their data needs:

  • Rappi, one of the most successful and fastest growing startups in Colombia, uses Snowflake Data Cloud as the single source of truth for its marketing and transactional data. With Snowflake, Rappi can seamlessly access near real-time data insights for business decision making.
  • Belcorp, parent company of L’Bel, Esika and Cyzone, a global leader in beauty and personal care, uses Snowflake to make near real-time business decisions on pricing, sales and inventory. Snowflake has offered them the ease of use and scalability for Belcorp to drive a true digital culture in our business as a secure database to drive the company’s next phase of growth. 
  • Juan Valdez, the Colombia-based multinational coffee retailer and iconic brand for the country, leverages Snowflake’s secure data exchange to centralize and analyze data from its stores in more than 500 outlets.  This has allowed them to centralize their resources to offer better and more personalized experiences to their users.

“With multiple channels and hundreds of locations around the world, the ability to quickly and easily access and analyze granular data from the majority of our specialty stores on Snowflake’s centralized platform, while ensuring data protection, has been essential to optimizing the path to informed decision-making,” said Freddy Cabra, Data Analytics Coordinator at Juan Valdez. “The Snowflake Data Cloud allows us to centralize our resources to deliver better and more personalized experiences to our users.”

With operations in Colombia, Snowflake now has more than 40 offices globally and operates across 19 countries. 


About Snowflake 

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 647 of the 2023 Forbes Global 2000 (G2K) as of October 31, 2023, use Snowflake Data Cloud to power their businesses. Learn more at