As viewers’ media consumption habits evolve, companies must stay one step ahead of their customers to deliver personalized content and experiences. But gaining insights into content and audience preferences while maintaining consumer privacy compliance is just one of the many hurdles that advertising, media and entertainment organizations must overcome to provide relevant, engaging and consistent content experiences.
Snowflake’s built-for-the-cloud data warehouse rapidly and easily integrates diverse data drawn from audience profiles, impressions, and actions. This approach enables advanced analytics to better segment and target customers for increased engagement and conversion. That’s why leading broadcasting companies, advertising agencies, subscription video providers and more choose Snowflake as a flexible, trusted platform to solve their data challenges and empower their organizations to become truly data-driven. With Snowflake, you can: