Snowflake for ADTECH, Media & Entertainment
There’s no end to the digital channels consumers can engage while viewing digital content and advertising. A tweet here and a click there have blurred the lines between simply viewing content and engaging with content to share one’s view, chat with other loyal viewers, and even
make purchases related to their favorite content.
All of this activity creates a flood of data, which has strained media, entertainment, and adtech companies’ ability to turn that data into valuable insights about segmentation, audience behavior, and customer conversions. Burdened with the crippling complexity and cost of outdated and disparate solutions, traditional data warehouse and data analytics solutions struggle to keep up with growing consumer demand for relevant, accurate, timely,
and consistent content experiences.
Snowflake’s built-for-the-cloud data warehouse rapidly and easily integrates diverse data such as audience profiles, impressions, and actions. This approach enables advanced analytics to better segment and target customers for increased engagement and conversion.
Easily Integrate All your Data
Snowflake integrates diverse data without requiring a complex chain of systems and transformations, giving you a single place to comprehensively view all your customers and all their interactions.
Deliver Rapid Insights
With unlimited concurrency and near-linear scalability, you get results in minutes, not hours or days, using all your data for more granular audience segmentation, better predictive models, and higher conversion rates.
Eliminate Burdensome Complexity
Consolidate multiple data marts and big data systems into a single data warehouse that handles infrastructure, optimization, scaling, and security automatically so you don’t have to.
Any company that engages Snowflake is going to return data faster, quicker, more accurate, and with more volume. No one has even seen anything this agile until Snowflake arrived on the scene.
Kelly Mungary, Director of Enterprise Data & Analytics, Lionsgate
We now can scale up to 100 times our current capacity with nothing more than a ‘heads up’ phone call.
Eric Ellis, Senior Software Architect, Akamai