SNOWFLAKE FOR MEDIA & ENTERTAINMENT
Harness the power of data to deliver highly personalized content and experiences to your consumers.
The Little Book of Big Success with Snowflake: Advertising, Media, and Entertainment
As your viewers’ media consumption habits evolve, develop new, engaging, and personalized experiences, while complying with consumer privacy regulations.
Snowflake’s cloud data platform eliminates data silos to establish a single source of truth across products, channels, engagement, and advertising. With these insights, you can rapidly adapt to consumer expectations, infuse agility into your operations, and capitalize on Snowflake’s built-in data privacy and security features.
Understand your content and your audience
Seamlessly store, integrate, and query viewer engagement data across channels with a data warehouse or a data lake. Power your data science algorithms to better understand which products deliver relevant and engaging experiences, thereby driving viewership and advertising performance.
Maintain governance over consumer data
Manage and securely share live, governed customer data with internal and external data consumers via your own data exchange, while leveraging Snowflake’s functionality to help you comply with consumer privacy regulations, such as CCPA and GDPR.
Respond to fluctuating consumer demands
Make informed and timely decisions about content development, customer acquisition, and delivering lifetime value thanks to Snowflake’s instant and near-infinite computing power for fast processing against a single data source.
Drive content development, customer acquisition, and data monetization
Leverage analytics to optimize content production and acquisition strategies, while creating new revenue opportunities through data.
Increase subscriber acquisition and customer lifetime value
Gain deeper insights into customer preferences and leverage data science to recommend relevant content to boost (CLTV), while protecting consumer data privacy.
Strengthen content, subscription, channel, pricing, and marketing strategies
Leverage all of your data, and power your predictive analytics to improve experimentation, navigate changes in consumer behavior, and exceed audience expectations.
Increase customer acquisition and reduce churn
Boost customer loyalty by building a deeper understanding of consumer needs and powering personalized experiences within applications, services, and support.
Improve operational efficiency and agility
Control costs, reduce service disruptions, and optimize network infrastructure management with insights from real-time analytics.
Create and pursue new revenue streams
Receive shared data from ecosystem partners through your own data exchange to create new personalized products and services. Monetize your data by securely sharing live, governed slices via Snowflake Data Marketplace.
Improve campaign engagement and conversion
Integrate disparate data sources within your data warehouse to optimize ad spend, improve personalization, and deliver more timely and relevant engagement.
Determine multi-touch and channel attribution
Conduct analytics in real-time to understand which engagements and media mix drive the greatest impact.
Solve data sharing and security challenges
Easily and securely share data across clouds and partners with your own data exchange to deliver the deepest insights, improve transparency of campaign results, and use Snowflake functionality to help you ensure data privacy and regulatory compliance.
Build tighter and transparent data-driven relationships across your organization and with suppliers and partners through secure, seamless data exchange and collaboration capabilities.
“Snowflake enabled us to create a single database for all use cases, increase speed of service, and ensure privacy compliance.”
Director, IT, Global Eagle Entertainment
“Whether its customer, advertising, or web data, Snowflake makes it easy to get a single view for the enterprise and share it seamlessly and compliantly.”
Data Intelligence Manager, TI Media