SNOWFLAKE USE CASE

IMPROVE ENGAGEMENT AND LIFETIME VALUE

Create personalized experiences with next gen-subscriber analytics that leverage the most timely, accessible and governed data.

Build a 360 View of Subscribers

Connect disparate data sets — including structured, semi-structured, and unstructured data — for the most complete customer view of your platforms. Learn best practices for building the ultimate 360 view.

Enrich Profiles to Enhance Personalization

Securely access and join third-party data to your existing datasets to enrich profiles, improve recommendations and increase lifetime value.

Boost Impact With Optimized Pipelines

Integrate structured, semi-structured and unstructured data (in public preview) in batch or streaming to power next best actions and recommendations.

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We use the Snowflake Data Cloud to provide the best experience for our artists, for them to understand their fans, their fan base and consumer trends. [It] also helps to inform us of where we’re going to invest in new artists and new content types.

Ralph Munsen
CIO, Warner Music Group
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11 Data Science Best Practices to Build a Subscriber 360

Discover how to develop in-depth subscriber insights that can help media and entertainment companies improve marketing strategies and business decisions.

THE MEDIA & ENTERTAINMENT ECOSYSTEMIS BUILT ON SNOWFLAKE

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Snowflake Solutions

Discover reference architectures use cases and solutions best practices for media and entertainment from Snowflake experts and partners.

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Snowflake Marketplace

See the latest listings from essential industry data and app providers with specific solutions and data sets for subscriber analytics.

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Snowflake Partners

Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

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