Artificial Intelligence and Large Language Models (LLMs) have transformed the way engineers & data scientists are leveraging their companies’ sales and advertising data, to better measure and report the effectiveness and ROI of their media investments.
Join Snowflake Field CTO for Marketing & Advertising, Jim Warner, and the Global Head of AI for Blue.Cloud, Dwarak Sri, as they discuss causal inference in media measurement, what it means for a media business or advertiser, and how to integrate the latest in LLM technology to make an easy, business-friendly user interface.
Register for this webinar to see:
- What causal inference & LLMs mean for the evolution of business decision-making
- How you can use Snowpark to build the models needed for precise causal inference
- Snowflake & Blue.Cloud solution demo
- And more!
In Partnership With:
Industry Field CTO, Advertising & Marketing,
Global Head of AI,