Accelerate
Advertising, Media & Entertainment

VIRTUAL EVENT

NOW ON-DEMAND

Explore How to Build Data, Apps and AI Strategies

WATCH ON-DEMAND

ADVANCE YOUR DIGITAL TRANSFORMATION

Building a scalable enterprise-wide data strategy is at the core of business transformation. With Accelerate Advertising, Media & Entertainment, learn how Snowflake’s platform provides the critical infrastructure that businesses need to move their strategy forward. Learn how the ecosystem collaborates across the Media Data Cloud to enhance business growth and data monetization, develop new products and capabilities, and harness the power of AI and ML.

EVENT TAKEAWAYS

INNOVATE WITH THE MEDIA DATA CLOUD

The advertising, media and entertainment industry is no stranger to change, but the last five years have been especially tumultuous. With new regulations, changing consumer behavior, and the emergence of innovative technologies like generative AI and LLMs, it’s difficult to maintain a business and data strategy that can adapt to ever-changing needs.

Watch Accelerate Advertising, Media & Entertainment to learn more about how media organizations across the ecosystem leverage Snowflake and the power of the Media Data Cloud to continuously evolve their data strategy to build best-of-breed data and analytics practices, truly accelerating their business transformation.

Agenda

SESSION DURATION SESSION DETAILS

15 Minutes

State of the Union for Advertising, Media & Entertainment

Get an overview of the Media Data Cloud, and how Snowflake will enable organizations to simplify, scale and accelerate their data transformation.

30 Minutes

Simplify the Data Foundation

Learn more about how organizations are collaborating on a single platform, enhancing security and governance while unlocking valuable insights even from their most sensitive data.

Hear directly from data clean room experts and customers on how the power of Snowflake and the Media Data Cloud enables them to securely collaborate with partners via data clean rooms, creating the essential connected foundation for their business.

30 Minutes

Scale with Applications

Get a deep dive into how businesses across advertising, media and entertainment are generating new revenue and monetization opportunities with Snowflake Native Apps.

Watch detailed demos of the native apps built on Snowflake from partners, and learn more about how they successfully scaled their business by making their application available on Snowflake Marketplace.

30 Minutes

Accelerate AI Success

See some of the latest advancements in traditional and generative AI on Snowflake, and learn about some of the ways that advertising, media and entertainment companies can tap into the power of AI.

30 Minutes

Executive Panel