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Canva Unifies the Magic of Data and AI-Driven Design
With Snowflake, Canva now has a unified approach to data, helping reduce costs, fuel AI innovation, support future growth and deliver better design experiences.
Department Solutions
AI DATA CLOUD FOR Marketing
Customer, campaign and business data doesn’t have to be scattered across every tool in your stack. Snowflake gives marketing, martech and AI teams one governed place to unify it all. Deliver relevant experiences. Measure what's actually working. Put AI to work on data you can trust.
Overview
One governed, AI-ready platform for your entire marketing and advertising data ecosystem.
The AI Data Cloud for Marketing connects your data, teams and tools on one governed foundation. Cut silos and data copies, get a trusted view of your customers, power AI and agents with the context and control they need, and better understand your customers.
Bring together customer and campaign data without more copies
Connect tools, applications and agents to live data rather than moving it everywhere. Get a consistent, governed view of every customer across your organization.
Deliver measurable business impacts with every marketing investment
Integrate advertising and marketing data to measure ROI with more confidence. Run attribution, media mix modeling and incrementality analysis where the data lives to guide budget and show business value.
Put AI and agents to work on governed and accurate marketing data
AI is only as good as its data foundation. In Snowflake, it’s already governed, so you can personalize experiences, model propensity and support next-best actions with AI that really works.
Use Cases
Go from raw data to AI-driven campaigns
Build a trusted, unified view of every customer
Resolve and enrich identities on one platform
Consolidate customer, behavioral and campaign data from across the organization onto one governed platform. Resolve identities natively, enrich profiles with first- and third-party data. Equip every team, tool and AI model with a consistent, governed view of the customer.
Ground AI agents in governed data
Move from manual campaigns to AI agents that act on your data autonomously
Marketing leaders shouldn't spend their mornings hopping between dashboards. Snowflake CoWork reasons through campaign performance, audience signals and channel ROI, and delivers the brief before the meeting starts.
Create audiences and run propensity models without writing SQL, or build applications and agents using Snowflake CoCo.
Build long-time loyalty
Win new customers and keep existing ones
Use live signals to deliver the right offer at the right time, catch at-risk customers before they go quiet, and keep your best customers spending. Score your highest-value prospects, forecast customer lifetime value and grow revenue.
Quantify impact
Know what’s working and why
Bring ad logs, customer records and conversion into one place — then run attribution, media mix and incrementality tests where the data lives. See what customers are saying on social and in reviews. Walk into every budget meeting with proof.
Monetize securely
Build a media network while preserving customer privacy
Connect first-party shopper data with advertising inventory in a governed, privacy-preserving environment. Collaborate with partners through features like Snowflake Data Clean Rooms and keep raw customer data to yourself.
Compliance
Enterprise-Level Security and Compliance
Snowflake supports critical security and compliance standards for the marketing industry, globally.
CUSTOMERS
Leading Companies Build with Snowflake
“Snowflake fits naturally into our data stack alongside tools like dbt, Airflow and Tableau. It supports robust security and compliance standards, which attribute the perfect blend of performance, cost control and ease of use to support our evolving data needs.”
David Castro-Gavino
Global VP of Data, HelloFresh
- 30% lower cost
- 99.9% system availability
Leading marketing companies choose Snowflake
guides
Explore Developer Guides for Marketing
Access quickstarts, architecture patterns and step-by-step tutorials for building marketing data foundations, AI models and activation pipelines on Snowflake.
SNOWFLAKE PARTNER NETWORK
Extensive Expertise from a Global Partner Network
Accelerate data access, drive secure collaboration and deploy AI across the marketing ecosystem.
Resources
Explore more in marketing
Get Started
Take the next stepwith Snowflake
Start your 30-daySnowflake trial today
- $400 in free credits
- Immediate access to the AI Data Cloud
- Enable your most critical data workloads
SNOWFLAKE FOR marketing
Frequently Asked Questions
Commonly asked questions and their answers to support your data and AI journey with Snowflake.
What is the Snowflake AI Data Cloud for Marketing?
The AI Data Cloud for Marketing helps teams build a secure, governed marketing data foundation. Instead of copying customer data across siloed tools, teams can connect marketing and advertising workflows to governed data in Snowflake to support unified analytics, AI-powered personalization and secure data collaboration.
How does Snowflake help marketers measure campaign ROI?
Snowflake helps teams bring advertising log-level data, CRM signals and conversion events together in one governed platform. Marketing teams can run analyses such as marketing mix models, multi-touch attribution and incrementality testing where the data lives, helping them move from guesswork toward more data-driven measurement.
What is a composable CDP and how does Snowflake support it?
A composable CDP is a modular architecture where customer data platform capabilities such as identity resolution, audience segmentation and activation run on an existing cloud data platform rather than requiring customer data to be copied into a separate vendor system. Snowflake serves as the governed data foundation for composable CDP architectures. This helps teams work from fresher first-party data while maintaining flexibility across best-of-breed tools.
How does Snowflake protect customer data privacy for marketing use cases?
Snowflake provides governance and security capabilities sucgh as role-based access controls, dynamic data masking and row-level security policies. Snowflake Data Clean Rooms also support privacy-enhancing collaboration with partners and publishers by helping teams reduce unnecessary movement or exposure of raw customer data.
Can I use AI and machine learning for marketing on Snowflake?
Yes. Snowflake Cortex AI provides AI, ML and LLM-powered workflows on governed data in Snowflake. Marketing and data teams can use these capabilities to support use cases such as propensity modeling, churn prediction, sentiment analysis, content workflows and AI-assisted campaign decisioning.
How does Snowflake integrate with my existing martech and adtech tools?
Snowflake works with a broad ecosystem of marketing and advertising technology partners, including tools for activation, data collaboration, consent, identity, analytics and engagement. These integrations help teams connect existing tools to their governed data foundation and reduce additional data silos.
