
case study
Modernize how your agency accesses data, empowers planners with AI-driven insights, and launches monetizable intelligence services to move faster, win pitches and deliver measurable client impact.
Overview
Snowflake provides a connected, AI-ready and trusted platform agencies need to unify data across clients, unlock insight at every level and modernize operations without impacting governance capabilities.
Unify reporting, social listening, campaign and client data in one platform so planners and strategists can access insights instantly — without logging into multiple systems or relying on manual workflows.
Empower media and strategy teams to ask questions in natural language and unlock advanced insights, while maintaining enterprise-grade governance and role-based access controls.
Build and deliver differentiated, AI-driven products that create new commercial models and competitive advantage.
our customers

Advertising, Media & Entertainment
Power Digital Unleashes AI to Scale Marketing Impact and Strengthen Client ROI
Rather than gut feelings, Power Digital relies on nova — a proprietary platform built on Snowflake, with AI capabilities — to build unforgettable marketing campaigns based on real-time data insights.

Leading agencies choose Snowflake





Unify audiences by connecting structured and unstructured data across publisher, platform, campaign and client sources to sharpen targeting and media planning.
Equip teams to answer complex client questions quickly during meetings or pitch sessions using AI-powered insights drawn from live campaign and market data.
Analyze creative assets at scale by linking visual and messaging elements with performance data to uncover which components drive results and improve ROI.
Embed AI into owned data assets — panels, surveys and brand tracking tools — turning static databases into interactive, monetizable intelligence products.
Our network of data and services providers can help you migrate, maximize and extend your Snowflake deployment.

Get Started
Snowflake for agencies
Top questions about getting started with Snowflake for Agencies
Snowflake provides a flexible, multi-tenant architecture that allows agencies to manage client data securely while maintaining clear separation, governance and control across accounts.
Yes. Snowflake centralizes data from walled gardens, media platforms and internal systems to create a single source of truth. This enables consistent reporting, cross-channel attribution and performance measurement across all client campaigns.
Snowflake makes it easy to share insights securely using built-in governance controls and data clean rooms. Agencies can collaborate with partners and clients in a privacy-preserving environment without duplicating data or increasing security risks related to data replication.
Agencies use Snowflake for AI-driven forecasting, attribution modeling, audience insights, optimization and performance analysis — all powered by a single, scalable data platform.
By enabling near real-time insights and advanced measurement, Snowflake helps agencies demonstrate measurable business impact to stakeholders. This transparency allows agencies to respond faster to client needs, directly improving client retention.
Snowflake’s security and governance framework is trusted by highly regulated industries such as healthcare and financial services. Our governance tools help agencies address robust compliance requirements while managing sensitive client data at scale.