Seizing the

Customer Data Opportunity at Cradlepoint with ThoughtSpot and Snowflake

Creating a unified customer profile is the primary stage that fuels all the aspirational requirements of a personalized, cross-channel, and insights-based marketing strategy. Yet, no analytics, attribution models, or personalization tactics will fully succeed when they’re based on old data and a fragmented foundation of customer insights. Join this session to see how Cradlepoint succeeded in creating a true 360-degree customer view and how it was able to put those insights directly into the hands of business users—fueling finance, marketing, product, and development teams to become truly customer-centric and data-driven in their decisions.

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