How DoorDash

Powers the Business with a Power 360

Attaining a 360-degree view of your customer is the first, key step towards data-driven marketing. For DoorDash, this meant overcoming data silos and complexity, creating a company-wide data model, and investing in a scalable data platform to give marketers and business leaders critical insights. Join this session to hear how the company’s data engineering and BI teams:

  • Built 360-degree views into the business across merchants, Dashers, and consumers

  • Integrated data across the touchpoints, including structured and semi-structured data to support attribution models

  • Enabled ad hoc analytics for marketers via Tableau

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