How CleanChoice

Energy Fuels a Brighter Future with Data Science

CleanChoice Energy is a cleantech company that empowers consumers to easily access climate solutions. Targeting and converting consumers to environmentally friendly plans requires deep knowledge of the customer journey and using data to personalize each touchpoint. In this session, hear how CleanChoice Energy partners its IT and data science teams to:

  • Use machine learning to maximize clean energy impact

  • Optimize marketing spend by finding the right time to reach each customer

  • Personalize offers to reduce churn

  • Deliver personalized data visualization to engage and retain consumers

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