Video
Attribution
in a Cookieless World with Data Clean Rooms in the Data Cloud
There is more pressure than ever to granularly measure the impact of your campaigns. However, with the deprecation of third-party cookies, a new paradigm must be developed to share data securely across brands, agencies, and publishers. In this session:
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Discover the unique Secure Multiparty Computation capabilities of the Data Cloud, including data clean rooms, for solving identity resolution, attribution, and measurement
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Learn the implications of third-party cookie deprecation and related industry changes on marketers and advertisers
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Dive into Snowflake’s data sharing capabilities, including how to use data clean rooms, for campaign planning, campaign execution, and measuring attribution across parties
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Hear best practices for improving attribution reporting while increasing data security and privacy compliance
