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Snowflake for retail & CPG

  • Overstock
  • Instacart
  • Rue La La
  • Urban Outfitters
  • Rent the Runway
  • RetailMeNot

DELIVER TIMELY, RELEVANT AND CONSISTENT CUSTOMER EXPERIENCES

When consumer expectations change faster than the speed of business, you can’t afford to rely on fragmented or stale data to make daily decisions that affect your bottom line. But gaining richer, timely insights is easier than it sounds when you’re weighed down by system-crushing volumes of data. With Snowflake, you have the power to create seamless customer experiences from all your data and deliver the personalized service your customers expect and demand. That’s why hundreds of retail and CPG companies trust Snowflake to solve their data challenges and enable their organizations to become truly data driven.

With Snowflake, you can:

  • Consolidate all your data

    Integrate all of your clickstream, point-of-sale, and customer loyalty program data, and more, to gain a holistic understanding of your customers and drive satisfaction with exceptional omnichannel experiences.

  • Create personalized customer experiences

    Democratize data access to your business users and your end customers so you can deliver consistent and personalized messaging and offers that increase loyalty and boost revenue.

  • Lower costs with near-zero maintenance

    Save time and resources with a simple-to-use, cost-efficient, and easy-to-manage solution that helps you get more done with less.

  • Secure consumer data

    Share data easily and safely while remaining compliant with built-in security that supports SOC 1 and 2 Type II and PCI DSS requirements.

Snowflake can help with unlimited amounts and types of analytical use cases within the retail industry:

Multiple Subindustries
Multiple Subindustries
  • Build a 360-degree view of customers across all channels to personalize experiences, increase conversions, and improve loyalty
  • Improve supply-chain planning and inventory management 
  • Anticipate item availability and forecast demand with predictive analytics
  • Determine and optimize pricing models
Retail and Wholesale
Retail and Wholesale
  • Perform in-store and regional reporting on performance and inventory levels
  • Analyze and share promotional data with CPG partners
  • Reduce costs related to product waste and staffing
Consumer Packaged Goods
Consumer Packaged Goods
  • Increase revenue through targeted marketing and in-store execution
  • Integrate shopper, retail, social media, and advertising data to understand consumer trends
  • Easily and securely exchange governed data with retail and advertising partners
eCommerce
eCommerce
  • Track and analyze buying processes and shopping cart abandonment
  • Offer real-time recommendations and promotions

  • Since we’ve started using Snowflake, we see a more collaboration between groups because they’re all using the same tool. Snowflake makes my job really easy!

    Craig Kelly, Group Product Manager, Overstock.com

  • After combining our data lake and data warehouse onto Snowflake, we gained 360o views of our customers and now deliver highly targeted messaging and promotions to our members.

    – Erick Roesch, Director of BI & Data Warehouse, Rue La La

Industry Brief

The Cloud Data Platform for Retail and CPG

Learn how Snowflake enables retail and consumer packaged goods companies to securely, quickly and cost-effectively store and analyze all their data for faster decision-making.

Read Now

Ebook

5 Ways Data is Reshaping Retail

Our ebook, 5 Ways Data is Reshaping Retail, explains how Snowflake Cloud Data Platform provides a single governed source for all data, whether it’s clickstream, channel engagement, point-of-sale (POS) data, or data from a loyalty program.

Download Now

Customer Spotlight

Office Depot presents from NRF 2019!

With Snowflake, Office Depot has significantly decreased the time between insight to action, while creating new efficiencies for customers and shareholders.

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You Might Be Interested In

Overstock.com - Powering the eCommerce Marketplace with Data Sharing

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Webinar: Real-Talk in Retail: Reshaping the Retail Experience

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Rent The Runway: Reinventing Retail with Data-Driven Insights

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More resources

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