Snowflake for Retail
Get the deepest insights from virtually all your data to seamlessly and cost-effectively create real-time, personalized customer experiences.
Upcoming Webinar | January 22
How PepsiCo builds modern in-house digital capabilities with the Data Cloud
Reveal every aspect of your business
Whether you’re improving inventory management or solving for on-shelf availability, Snowflake’s cloud data platform delivers the deepest insights for data-driven decision-making.
Create seamless customer experiences
Consolidate your omnichannel data and gain a universal view of your customers’ behaviors, preferences, and journeys.
Reach new levels of efficiency
Drive accurate supply chain planning, demand forecasting, inventory management, and more, with virtually unlimited analytical scale and performance.
Do more with less
Unlock new insights while conserving time and resources with a secure, near-zero management cloud data platform that allows you to spend more time generating value from your data and less time on administration.
Deliver seamless omnichannel experiences
Engage and delight customers at every step with a 360-view across all digital and in-store touch points of the shopping experience. Take advantage of a modern cloud data warehouse architecture that powers analytics for all of your users and applications.
Drive customer acquisition and retention
Drive additional shopper satisfaction by optimizing customer services and support experiences, with deeper insights about each customer’s journey and a powerful foundation for your marketing analytics initiatives.
Modernize in-store operations and reporting
Streamline inefficiencies for core functions, such as inventory management, while gaining real-time visibility into business performance.
Optimize merchandising and assortment planning
Drive customer loyalty and sales by improving assortment planning decisions with a cross-channel, data-driven approach.
Understand consumer trends and behaviors
Discover how consumer dynamics impact your brand and category growth. Easily integrate and analyze virtually all your data, and access data quickly and securely from your suppliers and other business ecosystem partners via your own data exchange.
Maximize ROI on marketing spend
Discover which engagements are driving the greatest impact across every channel in real time, and take action faster to make the most of your investments.
Drive product sales and brand performance
Scale testing from product concepts to usage, and increase speed to market by seamlessly integrating and supporting your data science applications to gain continuous, sound results.
Optimize pricing and promotion strategies
Use granular insights to determine market-driven pricing models and effective promotional strategies.
Drive supply chain efficiency and channel partner collaboration
Measure and respond to shifts in consumer demand by gathering real-time insights from virtually every corner of your supply network via seamless and secure data sharing between your organization and your business ecosystem partners.
Streamline product lifecycle management
Leverage faster analytics to improve product development and innovation, while increasing the likelihood of new-product success.

“Snowflake really stood out for its history of innovation and its very customer-centric approach to the evolution of the product.”
Helen Hunter
Chief Data Officer, Sainsbury's PLC

“After combining our data lake and data warehouse onto Snowflake, we gained 360o views of our customers and now deliver highly targeted messaging and promotions to them.”
Erick Roesch
Director of BI & Data Warehouse, Rue La La
Resources
Ways to get started with Snowflake
Learn how retail and CPG companies leverage Snowflake’s capabilities to coordinate decisions across supply chain, brand marketing, pricing, promotions, and more