Snowflake for Retail & CPG
Take advantage of Snowflake’s Data Cloud to seamlessly and cost-effectively create real-time, personalized customer experiences.
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Retail and CPG Data Analytics Forum: Achieve Commerce Success in the Cloud
Reveal every aspect of your business
From optimizing your supply chain to improving inventory management, Snowflake delivers the deepest insights needed for data-driven decision-making.
Create consistent customer experiences
Consolidate your omnichannel data to gain a universal view of your customers’ behaviors, preferences, and journeys.
Streamline inefficiencies across your business
Drive accurate supply chain planning, demand forecasting, inventory management, and more, with the advantage of virtually unlimited analytical scale and performance.
Pursue new data monetization opportunities
Maximize revenue by unlocking value from previously siloed data with Snowflake’s secure data sharing capabilities and Data Marketplace.
Deliver seamless omnichannel experiences
Engage and delight customers at every step with a 360-view across all digital and in-store touch points that make up the shopping experience.
Increase customer acquisition and retention
Drive additional shopper satisfaction by optimizing customer services and support with deeper insights about each customer’s journey and a powerful foundation for your marketing analytics initiatives.
Drive revenue through data monetization
Uncover new profit pools with the Data Cloud by monetizing untapped data assets within your business ecosystem or on the Snowflake Data Marketplace with instant, governed and secure data access.
Modernize in-store operations and reporting
Streamline inefficiencies for core functions, such as inventory management, while gaining real-time visibility into business performance.
Optimize merchandising and assortment planning
Drive customer loyalty and sales by improving assortment planning decisions with a cross-channel, data-driven approach.
Understand consumer trends and behaviors
Discover how consumer dynamics impact your brand and category growth by easily integrating and analyzing virtually all your data with third party data sources. Access data quickly and securely from your suppliers and other business ecosystem partners via your own data exchange.
Maximize ROI on marketing spend
Optimize targeted marketing campaigns by discovering which engagements are driving the greatest impact across every channel in real time, and take action faster to make the most of your investments.
Drive product sales and brand performance with advanced analytics
Scale testing from product concepts to usage, and increase speed to market by seamlessly integrating and supporting your data science applications to gain continuous, sound results.
Optimize pricing and promotional strategies
Use granular insights to determine market-driven pricing models and leverage the most effective promotional strategies.
Drive supply chain efficiency and collaboration with channel partners
Measure and respond to shifts in consumer demand by gathering real-time insights from every corner of your supply network via seamless and secure data sharing between your organization and your business ecosystem partners.
Streamline product lifecycle management
Leverage faster analytics to improve product development and innovation, while increasing the likelihood of new-product success.
“Snowflake really stood out for its history of innovation and its very customer-centric approach to the evolution of the product.”
Helen Hunter
Chief Data Officer, Sainsbury's PLC
“After combining our data lake and data warehouse onto Snowflake, we gained 360o views of our customers and now deliver highly targeted messaging and promotions to them.”
Erick Roesch
Director of BI & Data Warehouse, Rue La La
Resources
Ways to get started with Snowflake
Learn how retail and CPG companies leverage Snowflake’s capabilities to coordinate decisions across supply chain, brand marketing, pricing, promotions, and more