Snowflake for retail
Because every customer experience should be personal
Today’s customer wants to move effortlessly across your online and offline channels, from initial contact to purchase and beyond. Along the way, they expect you to know their interests and preferences and use this data to provide consistent, timely, relevant, and personalized engagements.
Yet, enabling an outstanding customer experience requires you to overcome the fallout of IT decisions made over years, resulting in incremental purchases of siloed, on-premise, channel-specific solutions. The resulting labyrinth of systems, with its islands of channel-specific data, is a barrier to creating a consistent customer experience across all touchpoints.
Achieving success in today’s digital competitive marketplace means modernizing legacy data warehouse and analytics solutions. Remedying siloed systems will create a single source of truth to enable the brand experiences that customers want and expect.
A Modern Data Architecture
Easily understand where you are winning or losing market share by tracking direct-to-consumer and other online channels with a managed, cloud-built data warehouse that automatically scales up and down for unlimited workloads without impacting performance.
All your Data for an All-out Experience
From point-of-sales data, clickstream data, customer loyalty program data, social media, or sentiment analysis, provide a data-driven customer experience by easily loading, transforming, and integrating all your structured and semi-structured data.
Share Data across Retail, Mfg, and CPG
Category performance, promotional, and marketing analysis, product management, and more are easily brought together into a single customer profile. Modern data sharing data enables collaboration between consumer goods, manufacturers, and retailers.
Since we’ve started using Snowflake, we see a more collaboration between groups because they’re all using the same tool. Snowflake makes my job really easy!
Craig Kelly, Group Product Manager, Overstock.com