Welcome to your definitive guide to personalization, featuring recordings, customer stories, and ebooks selected by retail experts at Snowflake. You’ll learn how to create a single source of truth to understand customer needs and shifting consumer demands, deliver seamless experiences across retail and ecommerce, and access customer enrichment data to improve promotion effectiveness.
Register once to access our curated personalization resources that touch upon:
As consumers, we are bombarded with more information than ever before, including emails, pings on our smartphones, social media ads, and more. Hundreds of brands compete nonstop for our attention. It’s only natural that we start tuning them out. Learn how to break through the noise by using consolidated data to personalize your engagements and finely tune your interactions that get their attention.
Speaker:
Ganesh Subramanian
Director of Product Marketing, Snowflake
Explore 10 industry-specific use cases for the Snowflake Data Cloud and some of the innovative and exciting ways our retail, ecommerce, and consumer packaged goods (CPG) customers are already unlocking the value of data to forge ahead in an era of uncertainty.
From leveraging data on purchases, demographics, and locations to enrich customer experiences, and utilizing data on weather, transportation, and inventory to enable supply chain operations, data collaboration is at the crux of the retail industry. Learn how retail and CPG companies are increasingly leveraging third-party data and integrating it with their own first-party data.
Snowflake’s partners are an indispensable part of our ability to help retail and CPG companies drive personalization at each stage of the customer journey with Snowflake’s Retail Data Cloud and CPG Data Cloud. Learn how our partners are offering unparalleled knowledge and expertise to retail customers looking to increase personalization.
With more shoppers turning to ecommerce channels to stock up on basic supplies, groceries, and their favorite products, consumer goods companies and retailers are accelerating their analytics capabilities to respond to these changes. Watch this webinar featuring Vaibhav Kulkarni, PepsiCo’s Vice President of Engineering and Data Science, to learn how PepsiCo is leveraging Snowflake’s Data Cloud to power advanced analytics and gain deeper insights about its media landscape.
Speakers:
Rosemary Hua
Head of Industry Retail and CPG, Snowflake
Vaibhav Kulkarni
Vice President of Engineering and Data Science, PepsiCo
As retailers enter the holiday season, they are facing changing consumer demands and a highly disrupted supply chain. To succeed, online retailers must leverage data to seamlessly engage shoppers across channels, personalize each touchpoint, and optimize fulfillment. Learn how Glossier uses Snowflake and Fivetran to effectively centralize and analyze customer and product data to drive its ecommerce strategy throughout this holiday season.
Speakers:
Rosemary Hua
Head of Industry Retail and CPG, Snowflake
Brandon Besash
Staff BI Engineer, Glossier
Zarmina Niazie
Product Marketing Manager, Fivetran
Better ROI results in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. Learn how to use the customer data you have to activate better and more accurate marketing attribution models, increasing your ROI.
For data to be valuable, it has to be complete, accurate, fresh, and actionable, which can be easier said than done. In this webinar, hear from Urban Outfitters on how it brings together customer insights, supply chain data, inventory information, and more into a single source of truth using the Data Cloud.
Speaker:
Ganesh Subramanian
Director of Product Marketing, Snowflake
From its inception, DoorDash has been a data-driven company. Data has always played a core element in the company’s ability to provide value to merchants, consumers, and dashers. However, as DoorDash quickly grew, fragmented data made it hard to get a holistic view of the business. Legacy infrastructure caused friction for DoorDash as it tried to scale. Learn how DoorDash migrated to Snowflake to better serve the business, generate a 360-degree view of all its customers, and provide more personalized experiences for its customers.
Speakers:
Ganesh Subramanian
Director of Product Marketing, Snowflake
Marta Vovchenko
Director of BI, DoorDash
Over the years, 1-800-FLOWERS.COM has gone through a data transformation. Having grown to more than a dozen brands under one umbrella, data was spread across the organization. Learn how under the leadership of its CIO, Arnold Leap, the team set out to provide a single source of truth to drive the business. With a data lake and data warehouse foundation built with Snowflake and Microsoft Azure, the team is now seeing exponential growth in data consumption across the organization.
Speakers:
Ganesh Subramanian
Director of Product Marketing, Snowflake
Arnold Leap
CIO, 1-800-FLOWERS.COM
As customers shift toward digital and hybrid channels, businesses need to invest in new digital capabilities and data-driven workflows. Watch this webinar with Rakuten Rewards to hear how leading businesses are leveraging the Data Cloud to deliver personalized and seamless experiences at every touchpoint while maintaining strict data governance and security.
Speakers:
Vernon Tan
Manager, Field CTO Industry Solutions, Snowflake
Kelly Xu
Senior Product Marketing Manager, Snowflake
Mark Stange-Tregear
VP of Analytics, Rakuten Rewards
Joji John
VP of Engineering, Data, and AI Platform, Rakuten Rewards
With the acquisition of Runkeeper, a digital app to track workouts, ASICS Digital had a unique opportunity to personalize engagements, offers, and ecommerce journeys with data. However, this required creating a single source for all customer data, across all touchpoints. Hear from the ASICS Digital team on how they did just that to power all of their digital customer engagements at scale without performance limitations.
Speaker:
Mateusz Zwieniecki
Senior Data Scientist, ASICS Digital