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data cloud

Elevate your data competency with the Retail Data Cloud. Join leading CPGs and retailers to improve personalization, optimize supply chain operations, and enable data-driven merchandising.

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Overview Video:

Personalize Customer Experiences

Adapt to a shifting consumer landscape. The Retail Data Cloud lets retailers and manufacturers access, govern, and share data. So you can personalize experiences, optimize supply chains, and improve merchandising decisions.

Retail Data Cloud

Launch Partners

Technology & Cloud


Data Marketplace

Application Powered By Snowflake

Retail Data Cloud




The retail and consumer packaged goods (CPG) industry is undergoing an unprecedented global shift in how consumers and brands interact. Businesses with a strong data foundation have rapidly adapted, while those stuck with legacy infrastructures and data silos have suffered.

The Snowflake Retail Data Cloud enables retailers and manufacturers to access, govern, and share data seamlessly to deliver more personalized customer experiences, optimize supply chains, and make data-driven merchandising decisions.



Increase Personalization

Personalize Digital and In-Person Engagements

Optimize your marketing technology stack to understand customer needs, increase relevance, and deliver seamless experiences.

Dynamic Segmentation

Learn how ASICS targets the right customer at the right time using the Data Cloud.

Marketing Optimization

See how PepsiCo brought its media campaign data in house and built an ROI engine.

Improve First Contact Resolution

Accelerate first contact resolution to deliver a superior employee experience. Hear how Snowflake’s own IT team significantly increased first contact resolution.

Optimize Supply Chain Operations

Scale Supply Chains and Logistics

Hear how Instacart set up the infrastructure to meet rapidly expanding demand and launched same day delivery with the Data Cloud.

Inventory Optimization

Read how Kraft Heinz applies advanced analytics to ensure stock levels.

Data Sharing

Learn how Under Armour is collaborating with retailers to optimize inventory and logistics.

Enable Data-Driven Merchandising

Data Marketplace

Learn how seamless access to readily available data sets, from POS to weather data, can improve strategic decision-making.

Product Recommendations

See how 1-800-Flowers.com, Inc., leverages a single source of truth to better target customers and address gifting needs.

Data Science

Learn how US Foods applied predictive analytics to measure product and price elasticity and optimize catalogue and price.


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Try Snowflake free for 30 days and experience the Data Cloud that helps eliminate the complexity, cost, and constraints inherent with other solutions. Available on all three major clouds, Snowflake supports a wide range of workloads, such as data warehousing, data lakes, and data science.