This episode features an interview with Mark Stange-Tregear, Vice President of Analytics at Rakuten Rewards. Mark was previously the Director of Analytics at Ebates and the Director of Analytics Services at RealPage, Inc.In this episode, Mark talks about how to successfully communicate with both merchants and consumers, the nuances of analyzing consumer data, the future of cloud data analytics, and much more. This podcast is sponsored by Snowflake, the Data Cloud company.Data has transformed business forever, and now you can read the inside story of the company making it happen in “Rise of the Data Cloud,” by Snowflake CEO Frank Slootman.This is the definitive book on how businesses can connect, collaborate, and thrive with data.“Rise of the Data Cloud” is the perfect holiday gift for anyone interested in the future of data and business. It’s on sale now at Snowflake.com/databook.