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Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

What Is Omnichannel Data? (And How to Use It to Create a Customer 360)

Omnichannel data analytics utilizes data generated from every customer interaction to enhance overall customer experience and engagement and drive more revenue.

Using Analytics for a Smarter Supply Chain in Manufacturing

Learn how today’s manufacturers are using manufacturing data analytics to create a smarter supply chain and experience its benefits.

Audience Insights + Data Clean Rooms = High ROI Marketing

Read our guide to learn what audience insights can do for campaigns, sources of data you can tap, and how you can use data clean rooms to power insights.

How Data Analytics Improves Retail Promotions

Explore the value of modern data analytics in retail and get to know which cloud infrastructure is required to support an effective analytics program for retail promotions.

Driving Growth with Personalized Marketing

In our guide, we take a look at what companies are achieving with personalized marketing and infrastructure needed to support customized marketing campaigns.

Data and Personalized Medicine (Precision Medicine)

With personalized medicine, physicians can prevent and treat disease more effectively based on an individual patient’s genomic, environmental, and lifestyle data.

Building a Data-Centric Martech Stack

Let’s explore the most important components of the martech stack, its core competencies, and how a data platform can skyrocket effectiveness.

Algorithmic Attribution Analysis for Better Resource Allocation

Algorithmic attribution analysis is essential for understanding which channels, which activities, and which messages are generating the highest return.

Predictive Analytics in Marketing

In this post, we look at what predictive analytics is, what role does it play in marketing and how it can help to solve many marketing challenges.