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Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

Audience Insights + Data Clean Rooms = High ROI Marketing

Read our guide to learn what audience insights can do for campaigns, sources of data you can tap, and how you can use data clean rooms to power insights.

How Data Analytics Improves Retail Promotions

Explore the value of modern data analytics in retail and get to know which cloud infrastructure is required to support an effective analytics program for retail promotions.

Driving Growth with Personalized Marketing

In our guide, we take a look at what companies are achieving with personalized marketing and infrastructure needed to support customized marketing campaigns.

Data and Personalized Medicine (Precision Medicine)

With personalized medicine, physicians can prevent and treat disease more effectively based on an individual patient’s genomic, environmental, and lifestyle data.

Building a Data-Centric Martech Stack

Let’s explore the most important components of the martech stack, its core competencies, and how a data platform can skyrocket effectiveness.

Algorithmic Attribution Analysis for Better Resource Allocation

Algorithmic attribution analysis is essential for understanding which channels, which activities, and which messages are generating the highest return.

Predictive Analytics in Marketing

In this post, we look at what predictive analytics is, what role does it play in marketing and how it can help to solve many marketing challenges.

Predictive Analytics in Healthcare

In this guides post, we about predictive analytics in healthcare and how it helps to evaluate risk quickly and increase the accuracy of predictions significantly.

Get More from Your Data with the Modern Data Stack

Capable of handling today’s big data workloads, the modern data stack enables organizations to use data to its fullest potential. Read more in our guide.