One NZ Powers Better Telecommunication Customer Experiences With Snowflake

What is One NZ now about? Our vision is to unlock the magic of technology to create and build an awesome Aotearoa. The recent rebrand and the change from being a globally owned brand from Vodafone to our locally owned brand being One NZ has been the first step in that journey.

The common themes and things that we're seeing our customers ask for is rising expectations. They want things to be more intuitive, easier to understand, and easier to get help when they need it. So that's what we're focused on. From a business perspective, they're also after the same self-service that consumers are after, and bigger businesses are using us for transformation, AI and data capability help. The role of data and AI within One NZ is really to accelerate our strategic goals.

So we spend a lot of time understanding how data and AI and machine learning can accelerate all those goals, and we double down on those opportunities, such as making it easier for our customers by understanding where things are broken for them. The people in the teams that rely on data, are hugely diverse across the business from the front line and the team leaders that wanna understand exactly what call drivers are all the way to our product and propositions team that wanna understand how our customers are using our products, what they're finding useful and what they might need changed to our strategic teams, our strategy teams, and our executive.

We have purchased many businesses over many years. So we have data silos, lots of duplicate data, data that isn't joined together. And when we have invested in new systems, we haven't always put the linkages in place. So a lot of the challenge has been bringing the data together, making it make sense, and de duping it to ensure that when we're looking at a customer, we know exactly who that customer is.

Snowflake plays an integral role in delivering on our data strategy, from actually bringing our data together from those disparate spaces that I talked about earlier, making sense of it and getting it out in terms of advertising it to the business users that really need the insights to make better decisions. We're also using it operationally to help power to customer experiences.

For example, when customers call us, understanding what products and services our customers actually have us. Snowflake has enabled us to drive a growth strategy that has successfully driven increased customer lifetime value. There are many things that we're doing today that we wouldn't have been able to achieve a couple of years ago that have only been made possible because of our relationship with Snowflake. They're right beside us in the office helping us navigate this new cloud driven data driven world.