VideoAmp: Commingled TV Viewership Dataset

Commingled, deduplicated and enriched to build the industry’s highest quality TV viewership dataset.

Description:

VideoAmp’s Linear TV dataset is one of the largest commingled, deduplicated and enriched STB and ACR television exposure datasets, across 24M households and 35M devices.

Combining Set-Top Box data (STB) from Multichannel Video Programming Distributors (MVPDs) with Smart TV data from Automatic Content Recognition (ACR) providers, we are able to use unique characteristics from each data source to correct each other, creating a larger, more accurate overall dataset.

Once commingled, deduplicated, and enriched, these datasets are tied to registered US households to form the largest deterministic identity crosswalk of linear television exposure data. We receive raw, second by second data for all devices and have no restrictions on the use cases that are enabled.

Evolve your data and measurement approach. Leverage VideoAmp’s proprietary data assets for measurement and attribution in a privacy-safe and compliant manner to help you solve for a wide variety of use cases.

Fields Included:
VA_HOUSEHOLD_ID
HOUSEHOLD_MARKET_NAME;
NORMALIZED_NETWORK
NORMALIZED_MEDIA_GROUP
SESSION_DURATION_SECONDS
PLAYBACK_SESSION_START_UTC
PLAYBACK_SESSION_END_UTC
ENRICHED_SERIES_NAME
RECORD_SESSION_START_UTC
RECORD_SESSION_END_UTC
SESSION_KANTAR_COMMERCIAL_SECONDS_VIEWED
FULL_PANEL_INTAB_WEEKLY_WEIGHT

Example Use Case:
Access the most trusted, highest quality commingled TV viewership data in the industry.
Join our data with other datasets at the ID level including conversions, viewability or other channel metrics.
Calculate incremental reach, frequency and conversions driven across channels.
Benefit from a more flexible and interoperable solution that enables you to perform analyses in-house.

About the Provider:

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.

Our platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming and digital media.

We are transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment and publishers increasing their revenue

Visit the provider’s website for more

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