Infutor Data Solutions: Total Consumer Insights

A snapshot of every adult individual and household in the US with 100s of demographic and behavioral signals


Total Consumer Insights contains current and robust profiles of adult individuals and households in the U.S. Standard permitted uses include a variety of marketing and analytics applications, creating campaigns from first party data for deployment, and driving lookalike audience prospecting for new customer acquisition and deployment. Infutor segments corresponding to Total Consumer Insights are also available for activation through a variety of industry-leading DMPs & DSPs.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:

Demographics Examples
– Estimated Income
– Marital Status
– Education
– Ethnicity
– Members in Household (seniors, children, single parents)
– Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)
– Geographic Demographics

Financial Indicators Examples
– Credit Card Usage
– Wealth Score
– Purchasing Power Score (risk proxy score)

Lifestyle & Interest Propensities Examples
– Media Consumption
– Purchasing Propensities
– Travel & Spending Preferences

Connex Cluster Segments
Infutor’s Connex Audience Segmentation Clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits, and media consumption. The clusters leverage more than 5,500 demographic, psychographic and geographic data points along with proprietary algorithms to group consumers into these unique segments. Connex Clusters work as a highly predictive signal in models or as a standalone segmentation system

Identity (not available in Marketplace sample)
– Name
– Physical Address
– Exact Age & DOB
– Gender
– Telephone Number (up to 3 per household)

About the Provider:

Infutor has mastered the science of consumer identity management and identity resolution. With an unrivaled depth and breadth of accurate data permissibly obtained from the most authoritative sources, we deliver what brands need to know about consumers in real time to make informed marketing and risk mitigation decisions.

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