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5 Ways Travel and Hospitality Businesses Successfully Use Data and AI
Learn from examples of Sydney Airport, Accor and Pizza Hut, the actionable strategies to stay competitive in an evolving industry.
Industry Solutions
AI Data Cloud for Travel & Hospitality
Use a unified data platform to help improve travelers’ and guests’ experiences. Develop and deploy LLMs and ML models that can streamline your customer data processing, optimize demand forecasting and help delight guests — all with industry-leading security and unified governance.
Leading travel and hospitality brands trust Snowflake
Overview
Deliver exceptional traveler experiences with data and AI
The AI Data Cloud for Travel & Hospitality delivers an easy-to-use, connected, trusted environment for managing travelers’ data, so you can craft superior services, build loyalty and accelerate business growth with AI.
Simplify your data and AI operations
Use a single cloud service for all your data and AI needs. It’s easy to manage for lean data teams, highly elastic for seasonal peaks, and offers built-in AI for powering innovation.
Connect data for flawless travel
Seamless zero-copy sharing across marketplace data providers can instantly connect you to geospatial, commercial and demographic data that powers intelligent offers and streamlines travel operations.
Trust Snowflake to protect your data
Built-in, unified governance, security and business continuity give full control over travelers’ data, helping ensure compliance and enabling enterprise-grade AI.
Solutions
Create deeper connections,driven by data
Boost guest satisfaction
Enhance guest experiences with AI-powered interactions
Use trusted large language models (LLMs) and conversational AI on Snowflake to create effective customer service chatbots and refine communications like personalized offers, booking confirmations or travel status updates. Predictive analytics help anticipate customer needs, optimize operations and curate individualized recommendations.
Build custom journeys
Connect to the right audiences and cultivate customer loyalty
With a 360-degree customer view enriched by the second- and third-party data from Snowflake Marketplace, you can create tailored experiences that start before check-in.
Use data collaboration to manage alliance point systems and make it easier for travel partners to work together to provide the best service.
Promote smarter
Maximize profitability with balanced pricing, offers and promotions
Unify all your data to power predictive AI and embed insights directly into your decision-making. This allows you to optimize pricing, promotions, and revenue planning for hotels, airlines and restaurants.
CUSTOMERS
Leading companies lead with Snowflake
Passengers Travel Seamlessly Through Sydney Airport
Streamline and improve the passenger experience, from curbside to check-in to security with centralized data, powerful insights and secure data sharing.
- 100k Passengers moved daily from 900+ flights
How Denny's Streamlined Data Engineering And Customer Insights
Denny’s tackled data inefficiencies to achieve rapid query processing and harness data insights faster, improving customer service and operational efficiency.
Travelpass’ Journey to Deliver More Curated Traveler Experiences — at Half the Cost
By moving from Databricks to Snowflake, Travelpass empowers more people to work with data to deliver greater efficiency, more informed decision-making and a more tailored experience for travelers.
- 65% cost savings by switching from Databricks to Snowflake
- 350% tImproved efficiency to deliver data to business units
Premium Concierge Service John Paul Delivers Unforgettable Customer Experiences with Snowflake
The high-end concierge services provider John Paul uses Snowflake to analyze communications data, improving client interactions and maintaining superior service quality for its VIP customers.
- 2 amonths to launch PoC version
- 100% customer communications now analyzed by AI
Rinascente Achieves a Near-Real-Time 360 Customer View With Snowflake
Rinascente gets a complete view of how all customers interact with the brand with faster, fresher data on its loyalty program and customer interactions.
SNOWFLAKE PARTNER NETWORK
The ecosystem Builds on Snowflake
Explore our network of data and services providers that can help you migrate, maximize, and extend your Snowflake deployment.
Resources
Explore more in Travel & Hospitality
Get Started
Take the next stepwith Snowflake
Start your 30-day free Snowflake trial today
- $400 in free usage to start
- Immediate access to the AI Data Cloud
- Enable your most critical data workloads
Snowflake for travel & hospitality
Frequently Asked Questions
Your top questions about getting started with Snowflake for travel and hospitality, whether you’re in aviation, lodging or food and beverage.
What is the Snowflake AI Data Cloud for Travel and Hospitality?
The Snowflake AI Data Cloud is a unified data platform that enables travel and hospitality goods companies to centralize, share, and analyze all their data — powered by built-in AI and ML capabilities to drive insights and automation. Its powerful data and AI technologies are supported by a robust ecosystem of data, technology and service partners to implement the most sophisticated solutions.
What makes Snowflake different?
The Snowflake AI Data Cloud for Travel and Hospitality offers aviation, hotels, fast-service restaurants and other industry organizations a unique technology for data management, analytics, and AI innovation.
Our offering is easy — a single cloud service for all your data needs, simple to manage even with a lean team, which can be common for travel and hospitality brands. The AI Data Cloud is highly elastic, able to scale effortlessly to handle seasonal peaks and scale down to optimize costs. With integrated AI models, innovation is built in and easily accessible.
The AI Data Cloud is connected, enabling connected – seamless zero-copy data sharing across a broad ecosystem of Snowflake Marketplace providers. This gives you instant access to geospatial, commercial, demographic, weather and other types of data that can help you plan merchandising, optimize your supply chain and streamline operations across the business.
The AI Data Cloud is trusted. With built-in, unified governance, security and business continuity at scale, you can have complete control and confidence.
What are some practical AI use cases for my business?
Travel and hospitality companies can use Snowflake's AI and ML capabilities for:
Demand Forecasting: Accurately predict hotel occupancy, flight loads, or restaurant traffic to optimize pricing and staffing.
Dynamic Pricing: Automate and refine pricing strategies in real-time based on market demand, competitor pricing, and other signals.
Personalization Engines: Build recommendation models that suggest relevant ancillary services, room upgrades, or menu items to guests.
Operational Analytics: Use predictive maintenance for aircraft fleets or hotel infrastructure to reduce downtime and costs.
What are the different technology systems used in the hospitality industry?
Hospitality businesses rely on a variety of key technology systems. The main types are:
Property Management System (PMS): The core for managing reservations, check-in/check-out, and billing.
Central Reservation System (CRS): Centralizes booking data from all channels.
Revenue Management System (RMS): Used for dynamic pricing and demand forecasting.
Customer Relationship Management (CRM): Manages guest profiles, loyalty, and marketing.
Point of Sale (POS): Processes payments at on-site restaurants, spas, and retail shops.
Channel Manager: Manages room inventory across online travel agencies (e.g., Expedia, Booking.com).
How can the AI Data Cloud help improve the guest experience?
By breaking down data silos, the platform allows you to create a 360-degree view of your guests. You can combine data from booking systems, loyalty programs, on-site spending, and even social media sentiment. This unified view powers hyper-personalization, enabling you to deliver tailored offers, predict guest needs, and create seamless, memorable experiences that build loyalty.
